Growth Marketing Manager

Role & Responsibilities

1. Marketing System Ownership

• Build and maintain a quarterly marketing calendar
  
• Own channel planning for LinkedIn, website, email, webinars, and partners
  
• Create repeatable campaign frameworks and SOPs
  
• Ensure consistent execution without follow ups
  

2. Content & Authority Engine

• Build founder led and solution led content
  
• Work with designers, writers, and video editors to produce content
  
• Repurpose content across platforms
  
• Ensure messaging consistency across sales and marketing
  

3. Social Media & Awareness

• Own organic social growth, primarily LinkedIn
  
• Plan and execute weekly content
  
• Track reach, engagement, clicks, and leads
  
• Continuously test and improve formats
  

4. Demand Generation & Campaigns

• Plan and execute webinars, partner campaigns, and co marketing initiatives
  
• Coordinate end to end execution including follow ups
  
• Work closely with sales to align messaging and lead flow
  

5. Performance Tracking

• Track weekly and monthly performance metrics
  
• Build simple dashboards and reports
  
• Identify what to scale, what to fix, and what to stop
  
• Focus on outcomes, not vanity metrics
  

6. Team & Vendor Coordination

• Brief and manage designers, content creators, and agencies
  
• Ensure timely delivery and quality control
  
• Take ownership instead of blaming dependencies