Growth Marketing Manager (B2B SaaS - Rewards/Loyalty/Incentives)

Role & Responsibilities

What We're Looking For

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  2–6 years of experience in B2B marketing, with a clear focus on international markets

  
  


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  Demonstrated ability to generate and manage MQLs and SQLs across full-funnel programs

  
  


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  Experience owning GTM planning and end-to-end campaign execution

  
  


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  Strong grasp of marketing analytics — comfortable working with funnel data and making decisions from it

  
  


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  Experience working in close alignment with sales and revenue teams

  
  


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  Hands-on familiarity with marketing tool stacks and AI-driven marketing workflows

  
  

Nice to Have

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  Experience in SaaS or technology-led B2B environments

  
  


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  Exposure to multiple international geographies (APAC, EMEA, or Americas)

  
  

Ideal Candidate

• Strong B2B Demand Generation / GTM Marketing Profile with international market ownership


• Mandatory (Experience 1) – Must have 2+ years of experience in B2B marketing, with atleast recent 1+ years in B2B SaaS pertaining to Rewards/Loyalty/Incentives domain


• Mandatory (Experience 2) – Must have hands-on experience owning Go To Market planning and end-to-end campaign execution for international market expansion


• Mandatory (Experience 3) – Must have demonstrated ability to generate and manage MQLs (Market Qualifying Leads) and SQLs (Sales Qualifying Leads) across full-funnel demand generation programs


• Mandatory (Experience 4) – Must have exposure to international markets (Southeast Asia, Middle East, US, or Europe); India-only market experience will not be considered


• Mandatory (Experience 5) – Must have experience building and running multi-channel campaigns that drive qualified pipeline in target geographies


• Mandatory (Tech skill 1) – Must have a strong grasp of marketing analytics, comfortable working with funnel data and making decisions from it


• Mandatory (Tech skill 2) – Must have hands-on familiarity with marketing tool stacks and AI-driven marketing workflows


• Mandatory (Company) – Must come from a B2B SaaS company in a similar domain — Rewards, Loyalty, or Incentives


• Mandatory (Communication) – Must have good communication skills for both internal leadership and external stakeholder interactions


• Mandatory (Note): This is an IC role