Growth Marketing Manager (Revenue & Demand)

Company : Padcare Labs

Job Type : Full Time

Pune City, Maharashtra

Job Description - Growth Marketing Manager (Revenue & Demand)

Role overview & Key responsibilities:

This role exists to directly contribute to revenue by building a repeatable demand generation engine that works with sales to create qualified pipeline and closed deals. This is not a brand -only or social media role. Success is measured by pipeline and revenue influence.

1. Revenue -Led Demand Generation

- Own marketing -sourced and marketing -influenced pipeline
- Design campaigns that generate SQL -quality leads, not just MQLs
- Work closely with sales to define ICPs, buying committees, and deal stages

2. Account -Based & Enterprise Marketing

- Run ABM campaigns for priority enterprise accounts (ESG heads, procurement, CXOs, hospitals, institutions, etc.)
- Create targeted narratives for different stakeholders in the buying journey
- Support sales with account intelligence, pitch decks, case studies, and follow -ups

3. Founder - & Category -Led Growth

- Leverage founder voice, POVs, and insights to build credibility and demand
- Help position PadCare as a category leader, not just a service provider
- Drive LinkedIn, events, partnerships, and thought leadership initiatives

4. Performance Marketing

- Run and optimize LinkedIn & Google campaigns focused on high -intent audiences
- Track CPL â SQL â Pipeline conversion (not vanity metrics)
- Test, learn, and iterate — without burning money

5. Content That Converts

- Own high -impact assets: case studies, one -pagers, landing pages, ESG narratives
- Collaborate with internal teams to convert wins into sales -enablement content
- Ensure content is built for deal acceleration, not just visibility

Requirements

What we're looking for:

4–7 years in B2B growth / demand / revenue marketing
Has worked with sales teams closely (not in isolation)
Comfortable with long sales cycles & enterprise buyers
Strong first -principles thinker — not just channel executor
Has built campaigns that influenced or closed real revenue
Culture Fit: Integrity, Customer Focus, Entrepreneurship, Collaboration, Innovation

Bonus if you’ve worked in:

Climate tech / sustainability / infra / SaaS / enterprise services
Early -stage or scaling startups (0 â 1 or 1 â 10)

Work mode: Full -time; Pune based

Benefits

Why join us:

Compensation: Competitive salary with performance -linked incentives
Growth Path: Opportunity to scale into Director of Growth role as PadCare expands globally.
Purpose With Impact: Join a mission -driven team transforming menstrual hygiene through sustainable solutions that uplift women’s health, the environment, and sanitation workers' dignity.
Eco -Warrior in Action: Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissions—real impact, not just buzzwords.
Innovation Meets Heart: Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy.
Grow With Us: We’re a fast -gowing, venture -backed startup offering real opportunities to scale your career as we scale our impact.
A Culture That Cares: Work in a space where collaboration, inclusivity, and purpose aren’t just values—they’re how we roll every day.

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