Head- Brand Marketing

This role is for one of the Weekday's clients

Min Experience: 8 years

Location: Gurugram

JobType: full-time

Key Responsibilities

• Brand Strategy & Leadership: Develop and drive a cohesive brand marketing strategy that strengthens market positioning and aligns with long-term business objectives.
• Social Media Marketing: Lead the creation and management of social media content and calendars, with a strong focus on Instagram engagement and brand storytelling.
• Integrated Brand Management: Oversee brand initiatives across digital, social, offline, and print channels, ensuring consistent tone, visual identity, and messaging.
• AI-Driven Marketing: Leverage modern AI tools for creative ideation, content generation, brand storytelling, and campaign optimization. Use prompt-engineering practices to enhance brand performance.
• Creative & Communication Oversight: Guide the development of messaging frameworks, creative assets, and content strategies that resonate with diverse target audiences.
• Cross-Functional Collaboration: Work closely with marketing, design, product, and leadership teams to ensure brand alignment and seamless execution of campaigns.
• Performance Insights: Monitor brand metrics, audience engagement, and campaign results to make data-driven decisions and continuously improve brand effectiveness.

Skills

Brand Marketing • Brand Management • Brand Strategy • Brand Awareness • Branded Content