Head CEPAA

Role Overview

The General Manager – CEPAA is a strategic leadership role responsible
for driving the organization's efforts in communication, education, public
awareness, and advocacy. This position requires a dynamic media and
communications professional who can develop and execute innovative strategies
to amplify CanKids’ mission, raise awareness about pediatric cancer, engage
diverse stakeholders, and advocate for systemic change. The General Manager
will lead a multidisciplinary team to align messaging, build partnerships, and
ensure impactful outreach through campaigns, content, and education.
initiatives.

Key Responsibilities

1. Strategic
Planning and Leadership

• Design
  and implement a holistic communication, patient education, and advocacy
  strategy aligned with CanKids’ mission and vision.
  
• Lead
  initiatives to increase public awareness about pediatric cancer, care, and
  survivorship while influencing policy and systemic change.
  
• Develop
  clear, impactful messaging tailored to diverse audiences, including
  families, healthcare professionals, policymakers, donors, and volunteers.
  
• Collaborate
  with cross-functional teams, including fundraising, operations, and
  program heads, to ensure consistent and aligned messaging.
  

2. Public
Awareness and Advocacy

• Lead
  high-impact awareness campaigns, events, and initiatives that educate the
  public and stakeholders about pediatric cancer.
  
• Advocate
  for healthcare equity by creating compelling advocacy materials, including
  policy briefs, white papers, and position statements.
  
• Build
  partnerships with government agencies, healthcare organizations, and
  nonprofits to further advocacy goals.
  
• Represent
  CanKids in external forums, panels, and events to enhance its advocacy
  presence.
  

3. Content
Development and Educational Outreach

• Oversee
  the creation of educational materials and resources for caregivers,
  schools, healthcare providers, and other stakeholders.
  
• Drive
  storytelling initiatives to amplify patient and caregiver experiences,
  creating empathy and awareness.
  
• Develop
  and manage content for websites, newsletters, reports, social media, and
  other platforms to engage key audiences effectively.
  
• Ensure
  that all communication is culturally sensitive and resonates with target
  demographics.
  

4. Media
Relations and Digital Engagement

• Build
  and maintain strong relationships with media outlets, influencers, and
  advocacy groups to increase visibility.
  
• Respond
  to media inquiries and ensure the organization’s leadership is
  well-prepared for media interactions.
  
• Drive
  a strong digital presence through innovative social media campaigns,
  online events, and community-building activities.
  
• Monitor
  digital analytics and feedback to measure campaign success and refine
  strategies.
  

5. Internal
Communication and Stakeholder Engagement

• Foster
  transparent and consistent communication within the organization to keep
  staff informed, engaged, and aligned with CanKids’ mission.
  
• Act
  as a bridge between different teams, ensuring effective knowledge sharing
  and collaboration.
  
• Facilitate
  training programs and workshops to build advocacy and communication
  capacities within the organization.
  

6. Brand and
Reputation Management

• Uphold
  and enhance CanKids’ brand identity and reputation as a leader in
  pediatric cancer advocacy and support.
  
• Proactively
  manage crisis communication and sensitive issues to safeguard the
  organization’s credibility.
  
• Regularly
  monitor brand perception and implement strategies to strengthen trust and
  recognition.
  

7. Budget
and Resource Management

• Develop
  and manage budgets for CEPPA-related initiatives, ensuring optimal use of
  resources.
  
• Identify
  and leverage funding opportunities and grants to support communication and
  advocacy projects.
  

Other Extended Duties

• Perform additional tasks as assigned by
  the CRMCO or the Board Committee.
  

Requirements

Required
Qualifications and Skills:

• Master’s
  degree in Communications, Journalism, Public Relations, Marketing, Social
  Work, or a related field.
  
• Minimum
  5+ years of relevant experience, preferably in a nonprofit, healthcare, or
  advocacy-oriented role.
  
• Strong
  leadership and team management skills, with a proven ability to inspire
  and guide diverse teams.
  
• Demonstrated
  experience in public awareness campaigns, advocacy, and stakeholder
  engagement.
  
• Exceptional
  written and verbal communication skills, including expertise in
  storytelling and crafting impactful messages.
  
• A
  deep understanding of digital marketing, social media, and analytics
  tools.
  
• Ability
  to build and maintain strong relationships with media, influencers, and
  advocacy networks.
  
• Strategic
  thinker with problem-solving skills and the ability to manage multiple
  projects in a fast-paced environment.
  
• Passion
  for the mission of CanKids and a commitment to making a tangible impact in
  pediatric cancer care and advocacy.
  

Preferred
Skills:

• Experience
  in the Indian healthcare or nonprofit sector, particularly in advocacy
  roles.
  
• Knowledge
  of policy frameworks and healthcare systems in India.
  
• Familiarity
  with regional languages and cultural sensitivities for effective
  communication.
  
• Proficiency
  in tools like Canva, Adobe Suite, or other content creation platforms is a
  plus.
  

Key Competencies

• Strong
  analytical, organizational, and communication skills.
  
• Ability to lead
  and motivate diverse teams effectively.
  
• Strong skills
  in handling multiple projects and meeting deadlines.
  
• Expertise in
  crafting clear, impactful messages and storytelling.
  
• Proficiency in
  digital marketing, social media, and analytics tools.
  
• Building and
  maintaining relationships with media, influencers, and advocacy networks.
  
• Understanding
  of local languages, cultures, and healthcare systems for effective outreach.
  
  Key Deliverables
  
• Lead and
  coordinate the CEPAA team and vendors.
  
• Build CanKids'
  brand and visibility.
  
• Strengthen
  digital and online presence.
  
• Develop and
  support childhood cancer health information portals.
  
• Communicate
  CanKids’ mission and updates to stakeholders.
  
• Manage media
  relations, press releases, and external communications.
  
• Handle social
  media platforms and brand-building activities.
  
• Ensure
  effective communication with employees and volunteers.