Head Marketing

Job Title: Head – Marketing

• Develop and execute comprehensive marketing strategies to identify potential markets and customers, understand their needs, and effectively position products.
  

• Conduct detailed market research to gather insights on industry trends, customer preferences, competitor activities, revenue opportunities, and pricing strategies.
  

• Design and implement promotional campaigns to highlight product features, benefits, and value proposition.
  

• Organize and actively participate in conferences, trade shows, and exhibitions to strengthen brand presence and reach target audiences.
  

• Develop and implement lead generation strategies to attract and nurture potential customers through the sales funnel.
  

• Collaborate with the sales team to optimize lead conversion rates and increase overall sales revenue.
  

• Maintain new order flow by achieving targeted Government and Private Order Ratios.
  

• Develop, monitor, and manage the marketing budget (Yearly, Quarterly, Monthly) ensuring effective allocation of resources and ROI optimization.
  

• Work closely with cross-functional teams (Sales, Design, Product Development) to ensure alignment between marketing strategies and overall business goals.
  

• Oversee digital marketing efforts, including website optimization, social media management, content creation, and email campaigns to expand online presence.
  

• Adapt marketing strategies to capitalize on emerging opportunities and maintain a competitive edge.
  

• Generate regular performance reports to evaluate marketing effectiveness and recommend areas for improvement.
  

Essential Qualifications:

• Bachelor’s Degree in Engineering (Mechanical/Chemical/Industrial preferred).
  

• 8 to 10 years of proven experience in marketing process equipment, industrial valves, pumps, chillers, vacuum pumps, and fabricated equipment.
  

• Strong knowledge of B2B industrial marketing strategies and lead generation techniques.
  

• Experience in planning and executing large-scale marketing campaigns across multiple channels.
  

• Ability to manage budgets, forecast ROI, and drive cost-effective marketing initiatives.
  

Skills Required:

• Strategic marketing planning and execution
  

• Market research and competitor analysis
  

• Strong networking and relationship-building abilities
  

• Excellent communication and presentation skills
  

• Expertise in digital marketing, content creation, and social media management
  

• Proficiency in CRM and marketing analytics tools
  

• Team leadership and cross-functional coordination
  

• Ability to adapt to changing market conditions and identify growth opportunities