About Loom Solar

Loom Solar is building India's Smart Home Energy Company,
enabling every household to become energy independent through solar panels,
hybrid inverters, lithium batteries, and intelligent energy solutions.

We are looking for a visionary Head of General Trade (GT) to build India's largest and most productive distribution network for
residential solar and energy storage products.

This role is responsible for driving profitable growth through dealers,
distributors, retailers, electricians, installers, and channel partners across
India.

Role Purpose

To build a high -performance General Trade organization capable of delivering sustainable, profitable growth by expanding Loom Solar's
presence in every district, town, and city in India.

The Head of GT will create the sales strategy, channel architecture,
operating rhythm, people capability, and execution discipline required to scale
the business from thousands to tens of thousands of channel partners.

Key Responsibilities

1. Build India's Strongest Distribution Network

• Develop
  and execute the national General Trade strategy.
  
• Expand
  dealer and distributor coverage across all states.
  
• Increase
  market penetration in Tier 2, Tier 3, and rural markets.
  
• Build
  district -wise expansion plans.
  
• Create
  a scalable channel development model.
  

2. Drive Sales Growth

Own national GT revenue and profitability.

Responsible for:

• Monthly
  sales targets
  
• Channel
  growth
  
• Category
  growth
  
• Product
  mix
  
• Market
  share
  
• Repeat
  business
  
• New
  customer acquisition
  

3. Distribution Expansion

Lead expansion of:

• Distributors
  
• Dealers
  
• Retailers
  
• Electricians
  
• Installers
  
• System
  Integrators
  

Create clear eligibility criteria, onboarding SOPs, and productivity
benchmarks for every partner category.

4. Sales Leadership

Lead a nationwide sales organization including:

• Regional
  Sales Managers
  
• Zonal
  Managers
  
• Area
  Sales Managers
  
• Territory
  Sales Officers
  
• Business
  Development Managers
  

Build a culture of:

• Ownership
  
• Accountability
  
• Execution
  excellence
  
• Customer
  obsession
  
• Continuous
  learning
  

5. Channel Partner Development

Design programs for:

• Dealer
  profitability
  
• Distributor
  ROI
  
• Loyalty
  programs
  
• Partner
  certification
  
• Sales
  training
  
• Technical
  education
  
• Business
  growth workshops
  

Ensure partners become long -term business collaborators.

6. Sales Excellence

Establish world -class execution through:

• Daily
  sales reviews
  
• Weekly
  business reviews
  
• Monthly
  operating reviews
  
• Forecast
  accuracy
  
• CRM
  adoption
  
• Lead
  management
  
• Pipeline
  management
  
• Beat
  planning
  
• Territory
  management
  

7. Commercial Management

Own:

• Pricing
  discipline
  
• Trade
  schemes
  
• Incentive
  programs
  
• Credit
  management
  
• Collections
  
• Inventory
  health
  
• Distributor
  ROI
  
• Working
  capital efficiency
  

8. Cross -Functional Leadership

Collaborate with:

• Marketing
  
• Product
  Management
  
• Supply
  Chain
  
• Finance
  
• Manufacturing
  
• Service
  
• Digital
  
• HR
  

Ensure seamless execution from demand generation to customer satisfaction.

9. Market Intelligence

Continuously monitor:

• Competitor
  activities
  
• Pricing
  
• Product
  launches
  
• Consumer
  trends
  
• Channel
  feedback
  
• Policy
  changes
  
• Emerging
  opportunities
  

Translate insights into business action.

Key Performance Indicators (KPIs)

Business Growth

• Revenue
  achievement
  
• Volume
  growth
  
• Gross
  margin
  
• EBITDA
  contribution
  
• Market
  share
  
• Product
  category growth
  

Distribution

• Active
  distributors
  
• Active
  dealers
  
• New
  partner acquisition
  
• Geographic
  coverage
  
• Product
  availability
  
• Outlet
  productivity
  

Sales Productivity

• Sales
  per ASM
  
• Sales
  per distributor
  
• Sales
  per dealer
  
• Repeat
  purchase rate
  
• Lead
  conversion
  
• Average
  order value
  

Operational Excellence

• Forecast
  accuracy
  
• Inventory
  turnover
  
• Collection
  efficiency
  
• CRM
  adoption
  
• On -time
  order fulfillment
  

Customer & Partner Experience

• Dealer
  satisfaction score
  
• Distributor
  retention
  
• Service
  turnaround time
  
• Net
  Promoter Score (NPS)
  

Qualifications

• MBA
  from a reputed institute preferred.
  
• Bachelor's
  degree in Engineering, Business, or Commerce.
  
• 12–18
  years of sales leadership experience.
  
• Minimum
  5 years leading a national General Trade business.
  

Preferred Industry Experience

Experience in one or more of the following:

• Solar
  
• Electricals
  
• Consumer
  Durables
  
• Building
  Materials
  
• Batteries
  
• Inverters
  
• Home
  Appliances
  
• FMCG
  (GT)
  
• Paints
  
• Pipes
  
• Industrial
  Distribution
  

Requirements

Business Leadership

• P&L
  Management
  
• Business
  Strategy
  
• Distribution
  Management
  
• Revenue
  Growth
  
• Market
  Expansion
  
• Channel
  Sales
  

Sales Excellence

• General
  Trade
  
• Territory
  Planning
  
• Sales
  Forecasting
  
• CRM
  
• Negotiation
  
• Key
  Account Management
  
• Sales
  Coaching
  

Leadership

• Team
  Building
  
• Talent
  Development
  
• Change
  Management
  
• Performance
  Management
  
• Decision
  Making
  
• Stakeholder
  Management
  

Analytical Skills

• Sales
  Analytics
  
• Financial
  Analysis
  
• Market
  Intelligence
  
• Pricing
  Strategy
  
• ROI
  Analysis
  

Success Profile

The ideal candidate:

• Thinks
  like a CEO.
  
• Executes
  like a world -class Sales Director.
  
• Coaches
  like a mentor.
  
• Builds
  relationships like an entrepreneur.
  
• Uses
  data to make fast, informed decisions.
  

Benefits

What we offer?

1.     Freedom
: We allow you freedom to “follow your passion”

2.     Opportunity
to work with India’s fastest growing SMB Company

3.     Regular
Training of Professional Skills such as Leadership, Problem Solving and Product
offerings.

4.     Multifold
chances increase to build the career in Solar Energy Sector

5.     Exponential
Growth in Salary and other remuneration

6.     Great
learning curve and hand on experience with leadership team about solar in
future