Head of India Marketing

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Our Asia Pacific Marketing team’s mission is to engage priority audiences through impactful and relevant marketing campaigns and events, driving awareness, growth, and adoption of Stripe’s solutions. The India Marketing leadership role is closely aligned with sales, collaborating with the GTM organization, including Sales, Sales Development, Solutions Architects, Partnerships, and others. This role spans all customer segments and stages of the customer lifecycle journey. As a marketing leadership position for India, it offers a significant opportunity to build and impact the India cross-border business.

What you’ll do

You’ll lead the India marketing as an individual contributor initially and set our marketing strategy while being hands-on and developing a strong, trusted relationship by working hand-in-hand with sales teams to drive successful user outcomes. The Head of India will lead the field marketing function and will set and execute a marketing strategy that delivers high-quality leads, sales pipeline, and ultimately revenue. You will initially be an individual contributor and will have the opportunity to establish the marketing function for the region at Stripe. Longer term this role will require the candidate to build, develop and lead a marketing team as the business grows in India.

Responsibilities

• Lead marketing for India across customer segments with a cross-border focus, ensuring strong coordination with sales leadership. Customer segments include enterprise, digital native, software platforms, and startups.


• Own key business and revenue metrics across the sales funnel (pipeline), focusing on customer growth and retention.


• Develop strong, trusted relationships with the India sales teams, working closely with sales leadership and sales development to jointly grow the pipeline.


• Partner with Asia Pacific demand generation and India product marketing  to refine targeting and segmentation, and to identify, scope, and produce or localize compelling content, marketing assets, and programs to drive demand.


• Partner with Communications to increase awareness and consideration and drive Stripe thought leadership and brand differentiation in the India market


• Define and execute full-funnel marketing plans, including digital marketing, demand generation campaigns, sales prospecting programs, ABM, virtual and in-person field events, and third-party tradeshows and conferences.


• Track, measure, and communicate program results, continually optimizing for efficiency and scale, and seek to generate new global best practices through experimental efforts.


• Be creative in finding new ways to educate a diverse range of personas about the value Stripe brings to businesses.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 8+ years of relevant B2B marketing experience leading an India marketing function across multiple customer segments, including specific experience in cross-border content, localization, content marketing, event management, partnership marketing, and multi-touch campaigns to generate demand.


• 3-5 years of team management experience. 


• Proven track record in defining and executing India B2B marketing strategies that achieve funnel metrics and KPIs.


• Strong written and verbal communication skills in English, with the ability to convey complex topics simply.


• Demonstrated leadership and collaboration skills across functions.


• Strong experience partnering with Sales teams on joint planning, execution, and disciplined lead follow-up.


• Proven track record as a Indian or Asia Pacific leader, collaborating with global marketing teams to drive growth in field marketing, digital channel programs, executive programs, and partner initiatives.


• Experience scaling through and/or leveraging agency, media, and other partnerships along with contractor resources.


• Understanding and/or experience with CRM, account-based marketing, and email marketing tactics and technology.

Preferred qualifications

• A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment


• Experience marketing fintech, cloud services, and/or software solutions 


• Superb organization and project management skills and the capacity to manage multiple complex projects at once


• Excellent analytical skills and the ability to craft actionable insights from complex data


• Resourceful, creative and dedicated to achieving operational and creative excellence


• Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies


• Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems


• Demonstrated success delivering marketing programs with and through consulting and technology partners