Head of Marketing

Position: Head of Marketing

Reporting: CEO & Director

Responsibilities 

Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions, including performance marketing, events, social media marketing, product marketing, and partnerships.

Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets

Ensuring consistent messaging that is aligned with the brand

Building win-win relationships with new and existing partners

Coordinate with the sales team and other departments to produce effective strategies

Manage the marketing budget to drive sustainable bottom-line growth

Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness

Building brand awareness and generating innovative ideas to promote the brand/product

Creating content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)

Designing and coordinating promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.)

Building a high performing marketing team and ensuring effective coordination with other teams

Keeping updated on market trends & competitor strategies.

Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Knowledge/Skills/Abilities Required

Minimum 15+ years should have a minimum of 10 years experience in the Alcobev industry. 

You have a degree in Marketing, Business Administration, or a related field.

You have prior experience in a similar role with a solid track record of success.

You have substantial experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel, and performance marketing.

You have good knowledge of Campaign Management Tools (e.g., Active Campaign) and Web Analytics Tools (e.g., Google Analytics).

You are highly goal-driven and work well in fast-paced environments.

You possess strong analytical skills and are comfortable dealing with numerical data.

You have excellent communication & interpersonal skills.

You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.