Head of Marketing

• Own and lead the end-to-end marketing function, including positioning, demand generation, product marketing, content, PR, and brand strategy.


• Develop and execute high-impact growth campaigns across digital and offline channels to drive qualified pipeline and customer acquisition.


• Define clear product positioning and messaging tailored to psychiatrists, clinical decision-makers, and healthcare operators in the US market.


• Build and manage go-to-market strategies for product launches, including collateral such as pitch decks, case studies, ROI tools, and sales enablement materials.


• Oversee content strategy and execution, including blogs, newsletters, thought leadership, and multi-channel storytelling.


• Lead demand generation efforts, including campaign planning, performance tracking, experimentation, and optimization based on ROI metrics.


• Manage PR and external communications to build brand authority within the behavioral health and healthcare technology ecosystem.


• Own conference and event marketing strategy, including booth presence, lead capture, and post-event conversion initiatives.


• Drive customer marketing and retention initiatives, including onboarding journeys, customer storytelling, and case study development.


• Collaborate closely with sales and leadership teams to ensure alignment between marketing programs and revenue goals.


• Manage and mentor at least one direct report, with responsibility to grow the marketing team over time.

Requirements

• 8+ years of experience in B2B SaaS marketing, ideally in enterprise, healthcare, or clinical buyer environments.


• Proven experience owning full-funnel marketing functions, including demand generation, product marketing, content, and brand.


• Strong track record of building campaigns that generate measurable pipeline and revenue impact.


• Experience managing and developing at least one direct report in a leadership capacity.


• Demonstrated ability to operate both strategically and executionally in early-stage or high-growth environments.


• Experience marketing to US healthcare buyers, with an understanding of clinical decision-making and buyer behavior.


• Strong expertise in multi-channel marketing, including email, content, paid media, events, and PR.


• Excellent written communication skills with the ability to craft clear, persuasive, and clinically relevant messaging.


• Strong analytical mindset with fluency in marketing performance metrics (CAC, ROI, conversion rates, funnel analytics).


• Experience working with marketing tools such as HubSpot or similar automation platforms.


• Familiarity with AI tools and ability to leverage them to enhance productivity and output quality.


• Experience in healthcare, behavioral health, or regulated industries is highly preferred.


• Strong stakeholder management skills with the ability to collaborate with founders, sales, and product teams.


• Willingness to work US-overlap hours and communicate effectively with international stakeholders.


• Degree from a top-tier institution or equivalent professional experience.

Benefits

• Competitive compensation ranging from ₹50–70 LPA based on experience and skills.


• Fully remote work opportunity within India.


• Flexible paid time off policy.


• Equipment allowance to support remote setup.


• Opportunity to build and lead a marketing function from the ground up.


• Direct exposure to founders and commercial leadership.


• High-impact role with ownership over end-to-end marketing strategy and execution.


• Exposure to US healthcare and AI-driven SaaS markets.


• Collaborative, mission-driven, and fast-paced startup environment.


• Locally recognized holidays and supportive work-life balance policies.