Head of Marketing

This role is for one of the Weekday's clients

Min Experience: 7+ years

Location: Bangalore

JobType: full-time

We are looking for an experienced Head of Marketing to lead and scale a high-impact marketing function for a rapidly growing, membership-led retail business. This is a strategic leadership role focused on driving customer acquisition, retention, loyalty, and brand growth across both offline and digital channels.

The ideal candidate combines deep expertise in growth marketing, strong offline retail marketing experience, and a data-driven approach to digital and CRM marketing. You will work closely with senior leadership to build scalable marketing strategies that drive business growth while creating a trusted and recognizable consumer brand.

Key Responsibilities

• Own the end-to-end marketing strategy across growth, offline marketing, digital channels, CRM, loyalty programs, and brand initiatives.
• Drive customer acquisition, engagement, retention, and repeat purchases across physical retail locations and digital platforms.
• Develop and scale membership and loyalty programs, including customer value propositions, promotional campaigns, and retention strategies.
• Lead offline and shopper marketing initiatives tailored to regional and mass-market consumer segments.
• Manage digital performance marketing, CRM campaigns, customer lifecycle marketing, and marketing automation initiatives.
• Develop creative, high-impact marketing campaigns that increase brand awareness, customer engagement, and business growth.
• Create compelling messaging and communication strategies that resonate with mass-market consumers.
• Collaborate closely with Product, Analytics, Operations, Category Management, and Leadership teams to execute integrated growth initiatives.
• Build, mentor, and lead a high-performing marketing organization across digital, CRM, offline marketing, and brand functions.
• Monitor campaign performance, customer behavior, and marketing KPIs to continuously optimize marketing effectiveness.
• Drive experimentation, A/B testing, and data-driven decision-making across all marketing channels.
• Manage marketing budgets, agency relationships, and external partners to maximize return on investment.

Required Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 7–12 years of experience in marketing within retail, FMCG, consumer internet, D2C, or other consumer-focused industries.
• Strong experience in Growth Marketing and Offline Marketing.
• Proven expertise in at least two of the following areas:
• Offline/Shopper Marketing
• Digital & CRM Marketing
• Brand Marketing
• Strong understanding of customer acquisition funnels, retention strategies, and performance marketing.
• Experience building and scaling loyalty or membership programs.
• Strong analytical mindset with experience measuring marketing performance through key business metrics.
• Excellent leadership, stakeholder management, and cross-functional collaboration skills.
• Ability to balance strategic planning with hands-on execution in a fast-paced environment.

Must-Have Skills

• Growth Marketing
• Offline Marketing
• Customer Acquisition
• Customer Retention
• CRM Marketing
• Loyalty & Membership Programs
• Marketing Strategy
• Performance Marketing
• Campaign Management

Good-to-Have Skills

• B2C Marketing
• Brand Marketing
• Retail Marketing
• FMCG
• Consumer Internet
• Digital Marketing
• Marketing Analytics
• Shopper Marketing
• Marketing Automation
• Team Leadership