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Head of Marketing - Agricultural Solutions India

icon building Company : Basf
icon briefcase Job Type : Full Time

Job Description - Head of Marketing - Agricultural Solutions India


We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.


We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress. 


Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background.  At BASF, careers develop from opportunities . 


 



Objective of the Position:





  • Advance and execute regional expansion strategy based on global strategy in country, incl. business plans for new molecules/ technologies from global research and cross-regional LCM projects and drive regional crop strategies. 








  • Propel shift from top line and volume growth to value creation and profitability through Portfolio & Strategy, Countries, People & Working culture and Collaboration.  








  • Drive deep understanding of customer needs and identify new business opportunities 








  • Develop and implement country strategies for accelerated opportunities of growth 








  • A core member of AP country Management team 




Main Tasks:





  • In country strategic crop systems F&V and Rice, lead marketing portfolio team to generate and share grower insights, customer experience insights, competitor, industry environment, regulations, and AP’s own strength and weakness to finetune our strategy 








  • Develop country LTP plans, lead teams to generate global F&V and Rice crop system strategy implementation plans in country; and rotational crop plans to maximize R&D investment, periodically update country strategic plan;  








  • Drive connected offer in F&V and Rice crop systems, steer sustainability, digital and value chain innovation plans in country 








  • Steer pricing and profitability governance; Prioritize resource investments 








  • Participate the Country Supply & Operational Planning meetings (S&OP); participate the budget process 








  • Lead Go to Market strategy such as 3rd party collaboration including in-licensing and out-licensing, and business model innovation 








  • Coach teams to develop the skills and competencies within the country communities and develop talents




Job Requirements:





  • University Degree in Agriculture/Crop Protection/Chemistry/Business Management, preferably with post-graduate degree 








  • 12 years of leadership experience in crop protection industry preferably in marketing and sales with proven track record 








  • Strong leadership skills and ability to foster teamwork and collaboration 








  • Solid understanding of crop protection or related agronomic technologies 








  • Strong strategic thinking and familiar with marketing frameworks / tools.






 



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