Head of Marketing - BengaluruIB School-Open to Indian Citizens & Global Talent

Head of Marketing – North Bengaluru – IB School - Open to Indian Citizens & Global Talent
Corporate Professionals Transitioning to Education Are Welcome Location: North Bengaluru
Reports To: Founder
Employment Type: Full-time | Senior Leadership. The Role: We're looking for a strategic marketing leader to build and lead our entire marketing function from the ground up. This is a build-the-engine role—not a run-someone-else's-machine role. You will design the marketing operating system, establish processes, build reporting frameworks, and independently drive measurable business outcomes. Candidates of all nationalities are welcome to apply. Key Responsibilities: Marketing Strategy & Operations

• Design and build the complete marketing operating system, including SOPs, dashboards, reporting structures, and performance review cadence.


• Create a single source of truth for lead volume, lead source, channel performance, cost, and conversion metrics.


• Own the primary business KPI: Lead-to-Campus Tour Conversion, focusing on qualified family visits rather than raw lead volume.


• Analyse marketing performance and decide what to scale, optimise, pause, or discontinue based on data.


• Plan, manage, and optimise the marketing budget with continuous ROI analysis.

Digital Marketing & Technology: Take complete ownership and administrative control of all marketing channels, including:

• Google Ads


• Meta Ads


• Website


• CRM


• Telephony Systems


• Chatbot


• WhatsApp


• Offline Marketing Channels

Stay closely involved in digital marketing, SEO, content strategy, social media, and paid advertising, even when specialists or agencies handle execution. Partnerships & Business Development: Build and manage a strong partnership pipeline by identifying and converting opportunities with:

• Corporate organisations


• Residential communities


• Relocation agencies


• Immigration consultants


• Pre-schools


• Real estate developers


• PR agencies


• Other strategic partners

Drive these relationships from first contact through signed MOU. Brand & Communications: Own the institution's complete brand presence across all channels by leading:

• Brand strategy


• Public Relations


• Media coverage


• Open Houses


• Events


• Sponsorships


• Brand collaborations


• Influencer partnerships

Develop and oversee all brand communication and marketing collateral, including:

• Newsletters


• Presentations


• Campaign materials


• Sales and admissions collateral

Market Intelligence

• Monitor competitor activity, parent expectations, education trends, and market opportunities.


• Translate insights into actionable marketing strategies.

Admissions & Customer Experience: Work closely with the Admissions team to:

• Improve lead nurturing


• Build an efficient lead-to-tour handoff


• Increase admissions conversion

Treat every campus visit as a premium marketing experience designed to compete with India's leading schools. Build referral and re-enrolment programmes as core components of the marketing engine. Leadership: Lead, mentor, and develop:

• Creative Lead


• Performance Marketing Specialists


• External Agencies


• Marketing Partners

Set clear performance expectations, direction, and quality standards while fostering accountability and innovation. Employer Branding: Support initiatives that position the school as a preferred employer for educators while strengthening the institution's reputation among prospective families.Innovation. Define a distinctive marketing approach that differentiates the school from conventional education marketing in India. What We're Looking For: We're seeking someone who:

• Builds systems from scratch and thrives in zero-to-one environments.


• Creates SOPs, dashboards, reporting systems, and operating processes where none exist.


• Makes decisions backed by data, not assumptions.


• Identifies problems before they become major issues.


• Takes complete ownership with minimal supervision.


• Has successfully built or transformed marketing systems with measurable before-and-after results.


• Can open doors, negotiate, and close strategic partnerships.


• Understands long buying cycles, premium brands, and high-consideration purchasing decisions.


• Elevates the performance of agencies and specialists.


• Brings strong commercial thinking alongside marketing expertise.

Preferred Experience in one or more of the following is highly desirable:

• Service Design


• Hospitality


• Luxury Customer Experience


• Existing corporate, relocation, or real estate network in Bengaluru

Success Measures: Performance will be reviewed weekly against agreed targets with the Founder. Primary success metrics include:

• Lead-to-tour conversion rate


• Qualified campus tours per month


• Admissions achieved versus target


• Cost per campus tour


• Cost per admission


• Number of signed partnership MOUs


• Referral programme performance


• Re-enrolment performance

What We Offer

• A genuine senior leadership role with significant autonomy


• Direct collaboration with a founder who values marketing and brand building


• Competitive market salary


• Attractive performance-linked bonus tied to measurable business outcomes

How to Apply

• A brief note describing one marketing system or funnel you built or transformed from scratch, including:
  
  
  
  • The initial challenge
  
  
  • What you built
  
  
  • The measurable results before and after