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At Spotify, we’re passionate about providing the right audio content for every moment. We’ve connected millions of people to their favourite songs + podcasts, and built a service that people use to discover and share the content they love. Today, we are seeking an outstanding Marketing Lead for the India market. People have an incredibly emotional connection to music and it is your mission to make sure people in the market develop such a connection through Spotify.
As the Marketing Head you will drive the growth of the consumer base in India. The person will work in our Mumbai office and lead a team of marketing managers, social media managers and media specialists and work in close collaboration with cross-functional leadership teams both globally and in India such as Artist & Label, Editorial, Brand Partnerships, Growth Marketing, Content Marketing, Product, Business Development, Communications, and Market Management to effectively acquire, activate and retain Spotify consumers in the market. This individual will work in a fast-growing, dynamic environment where people management, leadership, interpersonal skills and critical thinking are vital to success.
What You'll Do
- Provide strong leadership and support to the team, articulating a clear vision for growth and design the marketing strategy for India
- Develop & drive Spotify’s local consumer-centric marketing strategy, plans and execution to drive rapid user acquisition and brand building
- Consistently champion the Spotify brand values, people values and social impact initiatives, acting as a role model both within the team and externally
- Deliver large scale, integrated marketing programs to capture our addressable market and elevate Spotify to its next growth horizon
- Provide counsel to the leadership team and cross-functional partners (media and societal trends, growth opportunities, competitive landscape)
- Drive alignment, understanding and adoption of target audiences across all partners
- Identify untapped growth target audiences, informed by first and third party data; deliver outstanding content and marketing solutions through direct and partner channels
- Work closely with our internal teams and agencies to develop the best in-class brand marketing campaigns
- Develop consumer marketing strategies to further establish the Spotify brand; driving awareness, growth and dedication through traditional media, digital, social, partnerships and owned channels
- Leverage existing relationships with global and local partners to extend speed to market, reach and ongoing consumer engagement for Spotify
- Work closely with Content Teams to drive the music + podcast industry agenda and ensure content priorities are aligned to our core audiences’ needs.
- Manage the marketing budget to ensure the marketing programs that are implemented are optimized for return on investment
Who You Are
- You have at least 15 years' relevant experience in consumer, digital media, e-commerce space as a marketing leader with at least 5 years in senior leadership roles
- Hands-on involvement across all stages of the marketing lifecycle, from the initial brief to campaign rollout
- A proven leader experienced in building and leading diverse teams along with a collaborative & values-driven leadership approach
- High calibre digital marketing experience with leading new age consumer brands
- Proven track record of converting high-level business and marketing strategy into tangible, effective local marketing execution across channels
- Data and value driven, adept at analyzing and interpreting data and using it to set and track objectives
- Highly customer focused and data literate. Able to interrogate market, consumer and customer data and present recommendations on market and consumer
- Comfortable with working in a matrixed environment including at senior levels
- Portfolio of strong consumer marketing campaigns resulting in customer acquisition and business partnerships, including across traditional and digital/social platforms
- Experience with selecting and handling external agency relationships across countries and diverse regions
Where You'll Be
- This position will be based in our Mumbai office
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
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