Head of Visual Merchandising

The Head of Visual Merchandising is
responsible for leading visual merchandising, retail marketing, trade
marketing, CRM reporting, retail excellence, brand visibility, and market
activation initiatives across all retail channels to enhance customer experience
and drive sales.

Key Responsibilities

·        Develop and implement the
visual merchandising strategy across all retail outlets.

·        Standardize store layouts,
planograms, window displays, and seasonal merchandising.

·        Ensure brand consistency across
stores and distributors.

·        Lead retail marketing
campaigns, in -store branding, POSM deployment, and product launches.

·        Drive trade marketing, dealer
branding, and market activation initiatives.

·        Own CRM platform, customer
database, lead tracking, and customer engagement.

·        Prepare daily, weekly, and
monthly CRM, MIS, sales, and management reports.

·        Analyze campaign performance,
customer insights, and retail productivity.

·        Conduct retail audits and
improve merchandising compliance.

·        Lead and mentor VM, CRM, and
Retail Marketing teams.

·        Manage agency partners,
vendors, budgets, and project execution.

·        Collaborate with Sales,
Operations, Product, Finance, and Supply Chain teams.

Key Skills

·        Visual Merchandising

·        Retail Marketing

·        Trade Marketing

·        CRM & MIS Reporting

·        Sales Analytics

·        Retail Excellence

·        Brand Management

·        Project Management

·        Vendor Management

·        Leadership

·        Advanced Excel, Power
BI/Tableau

Requirements

Qualification

·        Bachelor's degree in Marketing,
Business Administration, Retail Management, Fashion Merchandising, or related
field.

·        MBA preferred.

Experience

·        8 –15+ years in Visual
Merchandising, Retail Marketing, Sales Excellence, or Trade Marketing.

·        Minimum 5 years in a leadership
role.

·        Experience in Consumer
Durables, Home Appliances, Electronics, FMCG, Lifestyle, or Retail preferred.

Key Performance Indicators (KPIs)

·        VM Compliance

·        Retail Sales Growth

·        Campaign ROI

·        CRM Adoption

·        Lead Conversion

·        Customer Retention

·        Retail Audit Score

·        Brand Visibility

·        MIS Accuracy

·        Budget Utilization

·        Team Productivity