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Head Retail Operations

icon building Company : Xpertreach
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Head Retail Operations

Role Overview

The Retail Operations will be responsible for driving the end -to -end operations of all company -owned and franchise ice -cream Frachise  across regions. The role will ensure operational excellence, brand consistency, customer experience enhancement, sales growth, digital transformation of store operations, and smooth coordination between corporate and store -level teams. This role demands strong experience in food retail, multi -store management, and people leadership.

Key Responsibilities

1. Store Operations Management

  • Oversee day -to -day functioning of all Stores (company -owned + franchise).

  • Ensure adherence to SOPs, hygiene standards, store checklists, and brand guidelines.

  • Implement operational improvements to increase efficiency and customer satisfaction.

  • Drive store -level KPIs: sales, footfall, conversion, average bill value, wastage control, manpower efficiency.

2. Team Management

  • Manage store managers, area managers, and front -line staff.

  • Ensure manpower planning, training, onboarding, performance management, and retention.

  • Regularly conduct performance reviews of area/store teams.

3. P&L Ownership

  • Drive revenue & profitability of all Stores

  • Monitor sales trends, costs, and margins.

  • Implement measures to reduce operational expenses and improve unit economics.

4. Expansion & New Store Rollouts

  • Identify new locations in collaboration with business development teams.

  • Lead the end -to -end setup of new stores: layouts, equipment installation, manpower hiring, licensing, and launch readiness.

5. Quality, Compliance & Audit

  • Ensure compliance with FSSAI, safety norms, and brand standards.

  • Conduct periodic audits for quality, service, delivery, and food safety.

  • Address customer escalations and operational issues with quick resolution.

6. Digitalisation & Technology Enablement

  • Drive digital adoption across all Stores (POS, billing systems, inventory tools, CRM, loyalty programs).

  • Implement digital dashboards for real -time monitoring of store performance.

  • Collaborate with tech teams for automation of store processes.

  • Lead digital strategy for order management, aggregator platforms, and digital payments.

7. Supply Chain Coordination

  • Work closely with SCM for stock planning, distribution, cold -chain logistics, and wastage minimisation.

  • Monitor store -level inventory and ensure optimal stock availability.

8. Marketing & Promotions

  • Execute in -store promotions, sampling, festival campaigns, and local marketing strategies.

  • Work with the marketing team to design and roll out brand -aligned store campaigns.



Requirements

Required Qualifications & Skills

  • 10+ years of experience in Retail/QSR/Ice -cream/ FMCG outlets.

  • Strong background in multi -store retail operations.

  • Experience in handling P&L, SOP creation, store audits, and team management.

  • Exposure to digital transformation in retail (POS, CRM, dashboards, apps).

  • Excellent communication, problem -solving, and negotiation skills.

  • Ability to work closely with promoter/MD -led organizations.

  • Process -driven and customer -centric mindset.



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