Head/Manager Marketing, PR & Communications

Job
Title: Head –
Marketing, PR & Communications
Reports To: Joint Director
Location: Chennai

Role
Overview

The Head
of Marketing, PR & Communications will lead the integrated marketing and
admissions strategy for our group of schools and colleges. This role requires
someone who is both creative and data -driven — capable of ideating high -impact
initiatives that strengthen our brand, drive admissions, and create memorable
experiences for students, parents, and the community. The individual will work
closely with campus heads, admissions teams, and senior leadership to ensure
strategic alignment and seamless execution across all touchpoints.

Key
Responsibilities

Strategic
Leadership

• Develop and execute a cohesive
  marketing and communications strategy across all schools and colleges
  under the group.
  
• Create and manage the annual
  marketing calendar, integrating brand campaigns, PR initiatives, and
  admissions timelines.
  
• Partner with leadership teams
  to conceptualize events and campaigns that enhance student engagement,
  community visibility, and institutional reputation.
  

Events,
PR & Brand Building

• Ideate and execute large -scale
  events that showcase student excellence and holistic development.
  
• Identify and coordinate with influencers,
  dignitaries, and partners to elevate event impact and visibility.
  
• Manage PR activities — press
  coverage, media relationships, content generation, and brand storytelling.
  
• Develop consistent brand voice
  and key messaging across digital, print, and offline channels.
  

Admissions
Marketing & Experience

• Oversee the complete
  admissions funnel — from enquiry to enrollment — ensuring a seamless
  parent and student experience.
  
• Supervise the admissions
  operations team including counsellors, telecallers, and digital support
  staff.
  
• Ensure accurate performance
  tracking and CRM reporting for enquiries, conversions, and engagement
  metrics.
  
• Continuously improve the
  admissions journey (online and offline) with strong focus on
  responsiveness, customer experience, and personalization.
  

Digital
& Offline Marketing

• Plan and manage all marketing
  campaigns across Meta, Google, and other relevant digital channels.
  
• Measure campaign ROI, monitor
  lead quality, and optimize creative and channel mix accordingly.
  
• Manage outdoor advertising
  (hoardings, FM, print, and other offline channels) with clear objectives
  and performance accountability.
  
• Work with vendors and agencies
  to ensure timely, cost -effective campaign execution.
  
• Ensure all group and campus
  websites are updated, relevant, and optimized for engagement and lead
  conversion.
  

Higher
Education Marketing & Partnerships

• Collaborate with college teams
  to plan outreach activities with feeder schools and junior colleges.
  
• Identify and nurture
  partnership opportunities with institutions and organizations for joint
  programs, workshops, and student engagement activities.
  
• Design creative campaigns to
  attract students and build awareness for college programs.
  

Budgeting
& Analytics

• Prepare, allocate, and monitor
  the annual marketing and communications budget.
  
• Track ROI across all campaigns
  and initiatives, ensuring efficient use of resources.
  
• Present regular performance
  dashboards and strategic recommendations to leadership.
  

Additional
Areas of Involvement

• Oversee design, branding, and
  content consistency across brochures, prospectuses, banners, and digital
  assets.
  
• Support internal
  communications to ensure staff alignment during campaigns and events.
  
• Identify partnership
  opportunities with corporates and thought leaders for student and parent
  learning initiatives.
  
• Benchmark competitor
  institutions and identify new opportunities for differentiation and
  innovation.
  

Requirements

Qualifications
and Experience

• Master’s degree in Marketing,
  Communications, or related field.
  
• 5+ years of experience in
  integrated marketing, brand, or admissions management — preferably in
  education, hospitality, or services.
  
• Strong understanding of both
  performance marketing and experiential brand building.
  
• Exceptional verbal and written
  communication skills.
  
• Proven ability to lead teams,
  manage budgets, and deliver measurable outcomes.
  

Key
Traits

• Strategic thinker with
  operational discipline.
  
• Passion for education and
  student development.
  
• Strong relationship builder
  with external partners, parents, and internal teams.
  
• Data -driven and creative in
  equal measure.