Job Description – Area Sales Manager (ASM) – General Trade

Job Summary

We are looking for an experienced Area Sales Manager – General Trade (GT) to drive sales growth and distribution in the assigned territory. The ideal candidate should have a strong background in FMCG Food or Spices with expertise in distributor management, territory sales, team handling, and achieving primary and secondary sales targets.

Note:

• Preferred Industry: FMCG – Food or Spices only
  
• Avoid: Dairy, Tobacco
  
• Only General Trade (GT) experience – Candidates with combined GT + Modern Trade (MT) experience will not be considered.
  
• No relocation candidates.
  

Key Responsibilities

• Achieve primary and secondary sales targets within the assigned territory.
  
• Expand numeric and weighted distribution while ensuring product availability.
  
• Manage and strengthen distributor and channel partner relationships.
  
• Drive product visibility and retail execution across GT outlets.
  
• Lead, mentor, and monitor the performance of the sales team.
  
• Track collections and ensure financial discipline.
  
• Prepare sales forecasts, monitor inventory, and maintain MIS reports.
  
• Execute trade promotions, BTL activities, and market development initiatives.
  
• Ensure smooth day-to-day sales operations and territory management.
  

Requirements

• 8–12 years of experience in FMCG General Trade (GT) sales.
  
• Strong experience in distributor and channel management.
  
• Proven track record of consistently achieving sales targets.
  
• Hands-on experience in team handling and territory management.
  
• Excellent communication, analytical, and leadership skills.
  

Preferred Industry

• FMCG – Food
  
• FMCG – Spices