Summary
We are looking for a performance -driven Paid Media Executive to manage and optimize Google and Social media advertising campaigns. The role involves end -to -end campaign execution, budget management, and performance analysis to drive measurable ROI. The ideal candidate should have hands -on experience in Google Ads and Social platforms, with a strong analytical mindset and focus on results.
Responsibilities
Plan, execute, and optimize paid campaigns across Google Ads (Search, Display, YouTube) and Social platforms (Meta, LinkedIn, etc.).
Manage daily budget pacing, bid strategies, and campaign performance metrics.
Conduct keyword research, audience segmentation, and competitor analysis.
Perform A/B testing of creatives, ad copies, and landing pages to improve campaign efficiency.
Monitor KPIs such as ROI, CPL, CPC, CTR, and conversions to ensure performance targets are met.
Prepare detailed performance reports and share insights with stakeholders.
Implement tracking using Google Analytics and other analytics tools.
Identify optimization opportunities and recommend strategic improvements.
Stay updated with the latest digital advertising trends, tools, and platform updates.
Requirements
Bachelor’s degree in Marketing, Business, or related field (preferred).
1–5 years of hands -on experience in Paid Media / Performance Marketing.
Strong working knowledge of Google Ads and Meta Ads Manager (mandatory).
Experience in managing campaign budgets and performance reporting.
Understanding of analytics tools such as Google Analytics.
Strong analytical mindset with data interpretation skills.
Excellent communication and reporting skills.
Ability to manage multiple campaigns simultaneously in a fast -paced environment.
Must -have: Minimum 1+ year experience in Google & Social paid campaigns.
Role Title: Paid Media Executive / Sr. Paid Media Executive
Reporting To: Digital Marketing Manager / Performance Marketing Lead
Must have :1+ years of experience in paid Media Campaign along with Google Ads and Social Paid Platforms (Meta, Instagram, LinkedIn, etc.)
Location: Pune
Salary Range: 5 to 9 LPA
Mode of Work: Work from Office (WFO – 5 Days)
Working Hours: 9:30 AM – 2:30 PM
Employment Type: Full Time
Notice Period: Immediate to 30 Days