Job Description – Marketing Executive

• Designation: Marketing Executive
  
• Department: Marketing
  
• Location: Kolkata
  
• Experience: 5–9 Years
  
• CTC: Up to ₹9 LPA
  
• Employment Type: Full-Time
  
• Reporting To: GM – Operations
  
• Dotted Line Reporting: Managing Director (MD)
  
• Industry: QSR / Food / Restaurant
  

Job Summary

We are looking for an experienced Marketing Executive from the QSR, Food, or Restaurant industry to manage digital marketing, branding, promotional campaigns, customer engagement, and third-party food delivery platforms.

The role will focus on increasing brand visibility, customer reach, customer engagement, and business growth across restaurant brands.

Key Responsibilities

Digital Marketing & Brand Management

• Manage social media and digital marketing activities.
  
• Plan and execute content calendars, campaigns, and promotions.
  
• Monitor engagement, reach, campaign performance, and digital growth.
  
• Maintain consistent brand communication across channels.
  

Branding, Creative & PR

• Coordinate advertisements, menu cards, packaging, promotional creatives, and marketing collateral.
  
• Coordinate with creative agencies, vendors, and internal teams.
  
• Support PR activities, brand activations, promotions, and new restaurant/brand launches.
  

Food Platform Management

• Manage third-party platforms such as Zomato, Swiggy, EazyDiner, and similar platforms.
  
• Manage restaurant listings, promotions, visibility, customer reviews, and platform performance.
  
• Identify opportunities to improve customer acquisition, orders, and sales.
  

Marketing Planning & Reporting

• Execute marketing calendars, promotional campaigns, and customer engagement initiatives.
  
• Monitor marketing budgets, campaign performance, ROI, and competitor activities.
  
• Prepare MIS, marketing reports, and market insights.
  
• Support new restaurant/brand launches and business growth initiatives.
  

Requirements

• 5–9 years of relevant experience in Marketing / Digital Marketing / Brand Management.
  
• Mandatory industry experience: QSR / Food / Restaurant.
  
• Strong knowledge of digital marketing and social media platforms.
  
• Experience managing Zomato, Swiggy, EazyDiner, or similar food delivery/dining platforms is preferred.
  
• Strong experience in restaurant marketing, promotional campaigns, branding, and customer engagement.
  
• Good communication, coordination, vendor, and agency management skills.
  
• Ability to analyze campaign performance, ROI, and business data.
  
• Proficiency in MS Office / Google Workspace and marketing reporting tools.
  
• Creative mindset with strong ownership and execution capability.
  
• Ability to manage multiple campaigns and deadlines independently.