Job Description – Sales Officer (HoReCa)

Job Summary

We are looking for a dynamic Sales Officer to drive business growth through the HoReCa channel. The ideal candidate should have experience in B2B sales and strong relationships with hotels, restaurants, cafés, caterers, and institutional customers.

Key Responsibilities

• Develop and grow sales through the HoReCa channel.
  
• Build and maintain relationships with hotels, restaurants, cafés, caterers, and institutional clients.
  
• Identify new business opportunities and acquire new customers.
  
• Achieve monthly and annual sales targets.
  
• Manage key accounts and ensure high customer satisfaction.
  
• Coordinate with distributors and internal teams for timely order fulfillment.
  
• Monitor market trends, competitor activities, and customer requirements.
  
• Maintain sales reports and market updates.
  

Preferred Industry

• Food & Beverages
  
• FMCG
  
• HoReCa Distribution
  
• Beverage Solutions
  
• Food Service
  

Requirements

• Minimum 1 year of sales experience in the HoReCa channel.
  
• Experience in B2B sales and business development.
  
• Strong network with hotels, restaurants, cafés, caterers, and institutional customers.
  
• Good negotiation, communication, and relationship management skills.
  
• Proficiency in MS Office.
  

Key Skills

• HoReCa Sales
  
• B2B Sales
  
• Business Development
  
• Channel Sales
  
• Key Account Management
  
• Client Relationship Management
  
• Distributor Management
  
• Lead Generation
  
• Sales Negotiation
  
• Target Achievement