Hiring || Senior Digital Marketing Executive

Senior Marketing Executive

Summary

Responsibilities

1️⃣ Digital & Performance Marketing

• Develop and execute high -ROI paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
  
• Manage full -funnel performance campaigns focused on lead generation, CPL, CPA optimization, remarketing, and lookalike audience targeting.
  
• Conduct A/B testing to refine creatives, copy, and targeting for improved conversion rates.
  
• Lead SEO/SEM initiatives, including keyword research, content optimization, and web traffic analysis.
  
• Design and optimize landing pages aligned with campaign KPIs and user journey goals.
  
• Monitor, analyze, and report campaign performance using Google Analytics, Meta Business Suite, CRM dashboards, and other analytics tools.
  

2️⃣ Social Media Marketing

• Build and maintain a strong brand presence across LinkedIn, Facebook, Instagram, and other relevant platforms.
  
• Develop and implement strategic social media campaigns—from ideation and content planning to execution and performance tracking.
  
• Collaborate with design and copy teams to produce engaging content, including posts, stories, reels, and videos.
  
• Foster community engagement and manage business page inquiries with consistent brand voice and tone.
  
• Track key metrics such as engagement, reach, follower growth, and lead conversions to refine strategy.
  

3️⃣ Offline & Event Marketing

• Plan and execute branding events, workshops, and BTL (below -the -line) marketing activities.
  
• Partner with vendors for event branding, collateral design, and promotional material production.
  
• Support the sales team by preparing and distributing marketing assets such as brochures, standees, flyers, and display materials.
  

• Bachelor’s or Master’s degree in Marketing, Mass Communication, or a related field.
  
• 3–4 years of proven experience in marketing, preferably within the service, staffing, or skill development industry.
  
• Proven expertise in:
  • Performance Marketing (Google Ads, Meta Ads, LinkedIn)
    
  • Social Media Management & Strategy
    
  • SEO/SEM and Analytics Tools (Google Analytics, Meta Business Suite)
    
  • Content Planning, Coordination, and Campaign Execution
    
• Exceptional communication and presentation skills.
  
• Strong balance of creativity and analytical thinking.
  
• Demonstrated ability to manage multiple campaigns under tight deadlines with precision and impact.