Hiring || Territory Sales Manager - HoReCa

Job Description – Territory Sales Manager (Institutional Sales | B2B & HoReCa)

Job Summary

We are seeking a dynamic Territory Sales Manager to drive business growth through the Institutional Sales, B2B, and HoReCa channels. The ideal candidate should have strong experience in institutional sales, distributor management, customer acquisition, and business development within the FMCG/Food & Beverages industry.

Key Responsibilities

• Drive sales growth across the assigned territory through Institutional, B2B, and HoReCa channels.
  
• Develop and manage relationships with hotels, restaurants, cafés, caterers, corporate clients, and institutional customers.
  
• Appoint and manage distributors to ensure market coverage and product availability.
  
• Acquire new institutional accounts and expand key customer relationships.
  
• Achieve primary and secondary sales targets.
  
• Execute trade promotions and monitor market trends.
  
• Coordinate with internal teams to ensure timely order execution and customer satisfaction.
  
• Prepare sales forecasts, reports, and market feedback.
  

Preferred Industry

• FMCG – Food & Beverages
  
• Packaged Foods
  
• Spices & Seasonings
  
• HoReCa Distribution
  
• Institutional Sales
  
• Vending Solutions (Highly Preferred)
  

Requirements