Hudle-Brand Manager

Experience: 5-7+ Years

Hudle is looking for a Brand Manager with a dynamic & entrepreneurial attitude, a willingness to learn, grow and take accountability for their work. If you're passionate about understanding consumer behavior and building brand marketing & growth strategies around it, you're just who we're looking for. Your projects will be yours to run, as long as they align with the company's overall objectives.

About Hudle: At Hudle, work is literally Play! We are a sports tech company on a mission to enable 100 million Indians to play sports as a way of life through a combination of cutting-edge technology and on-ground expertise.

We are a fast-growing platform with pioneer of Indian sport Ajinkya Rahane as our brand ambassador.

Responsibilities:

• Shape and communicate Hudle’s vision and mission through marketing & advertising with a key focus on growth strategies
• Analyze brand positioning and consumer insights
• Manage all Brand Partnerships & Alliances
• Translate brand elements into plans and go-to-market strategies
• Manage an agency or a team of marketing, social media, SEO, creatives people working on brand initiatives
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Take ownership of Hudle marketing & communication on all online (Hudle app, social media, alliances) and offline (on-ground branding, activations, event partnerships) channels
• Work closely with the product team and give suggestions based on marketing campaign insights
• Work closely with the business team for a holistic understanding of the business and then ideate brand marketing & growth strategies
• Build Hyper-local communities around sport through online and offline channels and manage them on the Hudle app
• Approach & coordinate with Sports & Fitness influencers to host games on Hudle and promote them on social media
• Ideate and plan event intellectual properties to market the brand to a wider audience
• Coordinate with brand partners to organize events & activities

Requirements and Skills

• Proven working experience of 5-7+ years as Brand Manager
• Proven ability to develop brand and marketing strategies
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Masters Degree in marketing or a related field

Benefits:

• Start-up environment with plenty of learning and growth opportunities

• Great exposure as the candidate will be building the marketing team and working closely with the founders.
• Employee first culture
• Market Salaries

Important Links:

• Mobile App
• Instagram
• Linkedin
• Website