Influencer

This role is for one of the Weekday's clients

Salary range: Rs 200000 - Rs 500000 (ie INR 2-5 LPA)

Min Experience: 2 years

Location: Mumbai

JobType: full-time

We are seeking an Influencer Marketing professional to strengthen brand presence and engagement across social media platforms. This role focuses on identifying the right content creators, managing influencer collaborations, and driving impactful digital campaigns on platforms like Instagram and YouTube. The ideal candidate is creative, data-driven, and skilled at building strong relationships with influencers while supporting overall social media growth.

Key Responsibilities

• Identify, evaluate, and onboard relevant nano and micro influencers across Instagram and YouTube.
• Assess influencer profiles based on content quality, audience relevance, engagement metrics, and authenticity.
• Manage influencer outreach, negotiations, collaborations, and ongoing relationships.
• Plan and execute influencer marketing campaigns aligned with brand goals.
• Monitor campaign performance and ensure deliverables meet agreed objectives.
• Support and manage brand presence across social media platforms.
• Create engaging social media content to enhance reach, engagement, and visibility.
• Track trends in influencer marketing and social media to recommend new ideas and strategies.
• Coordinate with internal teams to ensure consistent messaging and campaign execution.

What Makes You a Great Fit

• 1–3 years of hands-on experience in influencer marketing or social media marketing.
• Strong understanding of Instagram, YouTube, and creator-led content ecosystems.
• Excellent negotiation and communication skills with the ability to build lasting influencer relationships.
• Experience evaluating influencer performance metrics and campaign effectiveness.
• Creative mindset with an eye for engaging content and emerging digital trends.
• Strong interpersonal skills and a collaborative working style.
• Proactive learner with a positive attitude and adaptability in a fast-paced environment.
• Ability to manage multiple campaigns simultaneously while meeting deadlines.