Influencer Marketing

Company : Pac Cosmetics Private Limited

Job Type : Full Time

Mumbai, Maharashtra

Number of Applicants

:

000+

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Job Description - Influencer Marketing

Job Description

As an Influencer Marketing Specialist, you will be responsible for developing and executing influencer marketing strategies to enhance brand awareness, engagement, and sales. You will collaborate closely with the marketing, social media, and product teams to identify, engage, and manage relationships with influencers aligned with our brand values and objectives.

Roles & Responsibilities:

Develop and execute influencer marketing strategies and creative campaigns.
Identify and build relationships with prominent influencers and thought leaders.
Attend relevant events for networking and business purposes.
Develop content ideas and write and curate content.
Research relevant industry experts, competitors, target audience and users.
Brainstorm new, creative approaches to influencer campaigns.
Keep abreast of emerging trends, technologies and influencers.
Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field.
Proven experience 3 years+ in influencer marketing, preferably within the beauty or fashion industry.
Strong understanding of social media platforms, influencer landscape, and emerging trends.
Excellent communication, negotiation, and interpersonal skills.
Analytical mindset with the ability to interpret data and derive actionable insights.
Creative thinker with a passion for storytelling and brand building.
Detail-oriented with the ability to manage multiple projects simultaneously.
Familiarity with influencer marketing tools and platforms (e.g., Influencer Marketing Platforms, social media Analytics Tools) is a plus.
Knowledge of legal and compliance considerations in influencer marketing is desirable.

Requirements
● Bachelor's degree in Marketing, Business, or a related field. ● Proven experience of 2 years + in digital marketing with a focus on campaign management. ● Familiarity with digital marketing tools and platforms, including social media management, analytics, and email marketing software. ● Strong analytical skills and data-driven decision-making abilities. ● Excellent communication and interpersonal skills. ● Creative thinking and the ability to generate innovative marketing ideas. ● Up-to-date with the latest trends and best practices in digital marketing.

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