influencer marketing consultant

This role is for one of the Weekday's clients

Salary range: Rs 100000 - Rs 300000 (ie INR 1-3 LPA)

Min Experience: 1 years

Location: India

JobType: full-time

We are looking for a dynamic Influencer Marketing Specialist to lead end-to-end influencer strategy and execution for high-impact beauty campaigns spanning makeup and dermatology segments. This role focuses on building and scaling a diverse creator ecosystem across India, leveraging micro and macro influencers to drive brand awareness, engagement, and conversions. You will play a key role in shaping campaign narratives, managing creator relationships, and ensuring high-quality content delivery aligned with brand goals. The ideal candidate is both creative and data-driven, with a strong understanding of regional audiences and the ability to execute campaigns at scale.

Key Responsibilities

• Develop and execute end-to-end influencer marketing strategies across beauty and skincare categories
• Build and manage a strong network of micro, macro, and regional creators across India
• Identify and onboard relevant influencers aligned with campaign objectives and target audiences
• Collaborate with agencies and internal teams to ensure smooth campaign execution
• Review and approve influencer content to maintain quality and brand consistency
• Drive regional storytelling by adapting campaigns to different languages and audience nuances
• Track and analyze campaign performance including reach, engagement, and conversions
• Optimize campaigns based on insights and performance metrics
• Manage timelines, deliverables, and communication across multiple campaigns

What Makes You a Great Fit

• 1–2 years of hands-on experience in influencer marketing, especially in beauty, UGC, or dermatology campaigns
• Strong network of influencers across multiple regions in India
• Good understanding of micro and macro influencer ecosystems
• Ability to balance strategy with execution in fast-paced environments
• Strong knowledge of regional content trends, language, and audience behavior
• Excellent communication and relationship management skills
• Data-driven mindset with the ability to track and optimize campaign performance
• Attention to detail in content review and campaign coordination
• Passion for beauty, skincare, and digital content trends