Influencer Marketing Executive

We are looking for a performance -driven SEM Executive to plan, execute, and optimize paid search and paid media campaigns to drive traffic, leads, and conversions.

Key Responsibilities:

• Plan, execute, and manage SEM and PPC campaigns on Google Ads and other paid platforms
  
• Conduct keyword research, ad copy creation, and bid optimization
  
• Monitor campaign performance, budgets, and ROI
  
• Perform A/B testing on ads, landing pages, and keywords
  
• Analyze campaign data and generate performance reports
  
• Coordinate with content and design teams for ad creatives and landing pages
  
• Stay updated with SEM trends, platform changes, and best practices
  

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
  
• 1–4 years of experience in SEM, PPC, or performance marketing roles
  
• Hands -on experience with Google Ads, Search Ads, and paid campaigns
  
• Strong analytical skills and understanding of KPIs like CPC, CTR, CPA, and ROAS
  
• Experience with Google Analytics and tracking tools
  
• Ability to manage budgets and optimize campaigns for performance
  

Benefits