Influencer Marketing Manager

Role: Assistant Manager / Manager - Influencer Marketing

Strategic Leadership:

• Develop and execute a comprehensive influencer marketing strategy aligned with overall marketing objectives.
• Provide strategic direction for influencer selection, content creation, and campaign optimization.

Influencer Relationship Management:

• Cultivate and maintain relationships with key influencers, negotiating contracts and partnerships.
• Oversee the onboarding process for new influencers, ensuring alignment with brand values and campaign objectives.

Content Strategy and Development:

• Lead the ideation and creation of high-quality, engaging content in collaboration with influencers.
• Drive innovation in content formats and storytelling techniques to maximize audience engagement.

Performance Analysis and Optimization:

• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Continuously refine influencer selection criteria and content strategies based on data-driven insights.

Cross-Functional Collaboration:

• Collaborate closely with internal teams including marketing, creative, and product development to align influencer initiatives with broader business objectives.
• Lead cross-functional projects to integrate influencer marketing into overall brand campaigns and initiatives.

Team Leadership and Development:

• Manage and mentor a team of influencer marketing specialists, providing guidance and support to drive individual and team success.
• Foster a collaborative and high-performance culture within the influencer marketing team.

Budget Management:

• Develop and manage influencer marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
• Track expenses and campaign costs, providing regular updates and forecasts to senior management.

Stakeholder Communication:

• Serve as the primary point of contact for internal stakeholders, providing regular updates on influencer marketing initiatives and performance.
• Present findings and recommendations to senior leadership, articulating the value of influencer marketing efforts.