Influencer Marketing Specialist

Roles and Responsibilities:

• Develop and execute influencer marketing campaigns that align with brand and client objectives.
  

• Identify, segment, and onboard influencers based on niche, audience demographics, and engagement metrics.
  

• Build and maintain strong relationships with influencers for ongoing collaborations.
  

• Craft clear, compelling, and personalized outreach messages to influencers for each campaign.
  

• Manage end-to-end influencer communications, including follow-ups and query resolution.
  

• Negotiate deliverables and pricing to optimize ROI within the allocated campaign budget.
  

• Maintain and regularly update the Influencer Management Sheet with complete influencer data.
  

• Track and ensure timely delivery of influencer content (posts, stories, reels, videos).
  

• Collaborate with internal teams to align influencer strategies with overall marketing plans.
  

• Analyze campaign performance and prepare reports with actionable insights.
  

Requirements

Desired Candidate Profile:

• Passionate about influencer marketing and digital trends.
  

• Strong organizational and relationship-building skills.
  

• Ability to communicate effectively and negotiate with influencers.
  

• Comfortable managing multiple campaigns with tight timelines.
  

• Attention to detail with a proactive and result-oriented mindset.
  

Required Experience, Skills, and Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
  

• 1–3 years of experience in influencer marketing or a similar role.
  

• Familiarity with social media platforms, influencer databases, and Excel-based reporting.
  

• Strong written and verbal communication skills.
  

• Experience working with paid and barter collaborations preferred.