Activate JobCopilot
About Paytm: Paytm is India's leading mobile payments and financial services distribution
company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the team: This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Social Media.
About the role: The Influencer Marketing Manager will support various initiatives within the PR department aimed at driving Paytm’s growth. This includes event management, customer acquisition, and social media engagement, as well as contributing to the development and success of the other programs.
Why join us?
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Key Responsibilities:
Influencer Marketing:
Develop and execute influencer marketing strategies and creative campaigns
Identify and build relationships with prominent influencers and thought leaders
Create and manage influencer campaigns to drive brand awareness and engagement
Monitor influencer performance and campaign effectiveness, providing actionable insights.
Community Building:
Develop and implement strategies to build and grow communities around our brand
Engage with community members, responding to inquiries and fostering a positive environment.
Organise and manage community events, both online and offline
Analyse community engagement metrics and adjust strategies as needed
Digital Marketing:
Collaborate with the digital marketing team to integrate influencer and community strategies with
broader marketing efforts
Stay up-to-date with the latest digital marketing trends and best practices
Utilise SEO, SEM, and social media marketing to enhance community and influencer outreach
Track and report on key performance metrics to assess the impact of marketing initiatives
Desired Skills and Experience:
Bachelor’s degree in Marketing, Communications, or a related field
3+ years of experience in influencer marketing and community building
Strong knowledge of digital marketing strategies and tools.
Excellent communication and interpersonal skills.
Ability to work collaboratively in a fast-paced environment.
Creative thinker with the ability to develop innovative marketing strategies.
Experience with SEO, SEM, and social media marketing.
Data-driven mindset with strong analytical skills.
Benefits:
Be a part of a dynamic and fast-growing company.
Work on challenging and impactful projects.
Competitive salary and benefits package.
Opportunities for professional growth and development.
Your email job alert is now active!
