Inside Sales

About the Role

We are looking for a highly motivated Lead Generation Specialist to drive pipeline growth for CT’s flagship offerings across the India and Middle East regions. The role focuses on identifying, engaging, and qualifying high-quality leads through multi-channel outreach and marketing initiatives.

Key Responsibilities

1. Lead Generation

• Identify and research target accounts across India & ME markets
• Build and maintain a robust database of decision-makers including:
  • CIOs, CTOs, CDOs
  • IT Infrastructure, Cloud, Data & AI leaders
• Execute outbound prospecting campaigns via:
  • Email outreach
  • LinkedIn engagement
  • Calls and direct messaging
• Drive lead generation through:
  • Campaigns
  • LinkedIn events
  • Webinars and digital initiatives

2. Lead Qualification

• Conduct discovery calls to assess prospect requirements
• Qualify leads based on BANT criteria (Budget, Authority, Need, Timeline)
• Ensure only high-quality opportunities are passed to the sales team

3. Pipeline Development

• Schedule qualified meetings and demos for sales teams
• Nurture prospects through multi-touch engagement strategies including:
  • Email campaigns
  • LinkedIn interactions
  • Phone outreach
  • Webinar follow-ups
• Maintain accurate CRM records, ensuring strong data hygiene and tracking

4. Campaign Support

• Actively follow up on leads generated from:
  • Oracle partnership programs
  • OEM alliances
  • Industry events and conferences
  • Digital marketing campaigns
  • Existing customer references and referrals
• Collaborate with marketing and partnerships teams to maximize conversion rates

Required Qualifications

• Bachelor’s degree in Business, Marketing, IT, or related field
• 2–6 years of experience in lead generation / SDR / inside sales roles
• Experience targeting enterprise IT buyers (CIO/CTO/CDO personas)
• Familiarity with CRM tools (e.g., Salesforce, HubSpot, etc.)

Key Skills

• Strong prospecting and research skills
• Excellent communication and interpersonal abilities
• Ability to run structured discovery and qualification calls
• Proficiency in LinkedIn Sales Navigator and outreach tools
• Data-driven mindset with attention to detail
• Ability to work in a fast-paced, target-driven environment

Preferred Qualifications

• Experience in selling or supporting sales for Cloud, Data, AI, or IT Infrastructure solutions
• Exposure to India & Middle East markets
• Experience working with partner ecosystems (Oracle, OEMs, alliances)

Success Metrics (KPIs)

• Number of qualified leads generated
• Meetings scheduled for sales
• Conversion rate from lead to opportunity
• Pipeline contribution
• CRM data quality and reporting accuracy