Inside Sales Engineer

Role Purpose

The Inside Sales Representative - SAS  is responsible for developing aftermarket business (specifically Proactive spare) from the assigned installed base and customer portfolio. The role combines customer contact, CRM-based opportunity management, quotation follow-up, service product promotion and close coordination with field sales and service teams. Also support marketing activities of SAS. The position will improve customer coverage, increase planned service adoption, generate recurring revenue, and support a positive customer experience throughout the equipment lifecycle

Key Responsibilities

• Map and maintain the installed base for allocated customers, including equipment details, service history, warranty status and future service potential.


• Prepare and maintain customer-wise spare schedule & planning.


• Maintain regular contact with the complete assigned customer base through planned calls, email campaigns, virtual meetings, and follow-up activities.


• Identify service and aftermarket opportunities from internal sales  data, customer interactions, field inputs, campaigns, and equipment lifecycle events.


• Generate and qualify leads for genuine spare parts, seal kits, oil and other SAS offerings.


• Promote the conversion of customers from reactive repair to planned service solutions & proactive spare sales by clearly demonstrating value safety, cost and productivity benefits.


• Prepare or coordinate quotations, follow up systematically, address commercial and technical queries, and improve quote-to-order conversion.


• Manage opportunities, activities, customer information, and pipeline stages accurately in CRM, with clear next actions and expected closure dates.


• Work closely with field sales, service operations, technical support, and Certified Service Partners to ensure effective opportunity handover and execution.


• Support customers in maintaining appropriate genuine spare-parts and maintenance-kit stock to improve equipment availability and service readiness.


• Follow up on open orders, receivables, and overdue payments in coordination with the responsible commercial and finance teams.


• Collect customer feedback, support complaint resolution, and escalate risks that may affect customer satisfaction or retention.


• Learn & Handle order booking & service CRM completely


• Follow the company Business Code of Practice, safety requirements, pricing policies, data-quality standards and approval processes\

Knowledge, Experience and Skills

• bachelor’s degree in relevant discipline. MBA will be added to the advantage


• 1-2 years of experience in inside sales, service sales,


• Basic understanding of industrial equipment, service requirements, preventive maintenance, spare parts or technical solutions.


• Ability to understand customer needs, position value, handle objections, negotiate within defined authority and close opportunities.


• Strong verbal and written communication skills in English; proficiency in relevant regional language(s) is an advantage.


• Working knowledge of CRM and strong skills in Microsoft Outlook, Excel, PowerPoint, and Teams.