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KEY RESULT AREAS
à Plan, Execute & Promote the MRF & Ecom business and achieve the sales targets as per the business plan.
à Build the team in scope towards achieving the organization objective.
à Create the identity of Brand in the market and increase the visibility.
à Product management (Forecast, Availability, Listing, Merchandising, Shelf Share, Pricing)
à Sales management (Targets, Margins, Promotions, Rentals).
à Build and deploy a consumer acquisition model.
à Monitor & review the distribution/ channel marketing system/Local Buyers.
à Review & identify the business gaps and develop the sales promotional activities.
à Develop market intelligence and expansion of distribution network.
à Ensure to review and reconciliation of sales realizations & out standings.
à Build and deploy effective marketing plan and execution of BTL activities.
à Organize Customer Contract Programs and addressing complaints/feedback.
à Responsible for placement of Visi Coolers / Bottle Coolers in the Market.
à Ensure timely supply of products with minimum leakages, damages & transit losses.
à Ensure proper merchandising at MRF Stores.
à Ensure the availability of all products / variants / SKU’s in the respective MRF’s & Ecom channels City / Town wise.
à Optimum utilization of manpower & Develop Teams.
à Daily, periodical MIS reports.
à Co -ordination with internal teams i.e., Sales, Operations, quality, Marketing etc.,
à Effective coordination and compliance of all Statutory, ISO and Audit Queries.
à Any other work which was assigned from time to time.
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