Lead - Agency Partnerships

Lead - Agency Partnerships

Purpose

Drive revenue growth for the Sports portfolio by executing sales strategies, leveraging market insights, and building strong relationships with clients and agencies to maximize monetization of sports properties.

Education

• Post Graduate Diploma / MBA in Management or equivalent

Experience

• 10–12 years of experience in media / ad sales


• Strong exposure to client-facing roles and agency interactions

Desirable Experience

• Experience in sports broadcasting or live event sales


• Exposure to sponsorships, integrations, and high-impact properties


• Understanding of content-led monetization and sports calendar planning

Position Interlinkages

Within the Organization

• Content / Programming (Sports) Team


• Sales Coordination Team


• Receivable Management Team


• Marketing / Brand Solutions Team

Outside the Organization

• Clients and Media Agencies


• Industry Forums


• Business Partners

Key Responsibilities

Sales Planning & Execution

• Support sales planning by providing market insights, forecasts, and competitive intelligence


• Translate sales targets into actionable plans for assigned accounts/regions


• Track sports calendar and identify monetization opportunities across properties

Revenue Delivery

• Drive revenue targets through proactive client engagement and deal closures


• Pitch sports properties, sponsorships, and integrated opportunities to clients/agencies


• Support Group Head in large deal pitches and strategic sales initiatives


• Collaborate with internal teams to ensure seamless execution and revenue maximization

Client Management & Servicing

• Build and manage strong relationships with clients and media agencies


• Ensure high service standards and smooth campaign execution


• Address client requirements proactively to drive satisfaction and repeat business


• Support collections in coordination with receivables team

Market Development

• Identify and onboard new clients to grow the sports ad sales portfolio


• Track market trends and competitor activities to strengthen sales approach


• Drive higher wallet share from existing clients

Critical Competencies

Technical Competencies

• Understanding of broadcast/media and sports ecosystem


• Knowledge of competition and market trends


• Understanding of sports properties and monetization levers


• Familiarity with client requirements and sales processes

Behavioural Competencies

• Strong collaboration and stakeholder management


• Execution-driven with high ownership


• Effective communication and influencing skills


• Customer-focused approach

Other Personal Characteristics

• High energy and result-oriented mindset


• Strong networking and relationship-building skills


• Proactive and solution-oriented approach


• Ability to work in a fast-paced, high-pressure environment