Lead Analyst - AEO/SEO

Organic Growth Strategy

• Develop and execute the company's SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategy aligned to business objectives. 
• Build quarterly and annual roadmaps to increase organic visibility, engagement, and qualified pipeline. 
• Stay ahead of search engine algorithm updates, AI search trends, and emerging best practices. 

Search Engine Optimization (SEO)

• Own technical, on-page, and off-page SEO initiatives. 
• Drive improvements in site architecture, crawlability, indexation, Core Web Vitals, and internal linking. 
• Conduct keyword and intent research to identify high-value content opportunities. 
• Build topical and entity authority through content clusters, pillar pages, and strategic backlink initiatives.
• Partner with Engineering and Web teams to implement technical SEO recommendations. 

Answer Engine Optimization (AEO)

• Optimize content for Google AI Overviews, Featured Snippets, and conversational search experiences. 
• Implement structured data and schema markup to improve content discoverability. 
• Develop FAQ, knowledge-base, and intent-based content that delivers direct, authoritative answers. 
• Improve answer inclusion, citation readiness, and AI-driven zero-click search visibility and voice search performance. 

Generative Engine Optimization (GEO)

• Develop strategies to improve brand visibility across AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and other generative search experiences. 
• Optimize content for AI retrieval, citations, source credibility and entity recognition. 
• Monitor AI-generated responses for brand accuracy, competitive positioning, source coverage and emerging opportunities. 
• Build frameworks to measure AI visibility, citations, answer inclusion, and share of voice. 

Content & Cross-functional Leadership

• Partner with Product Marketing and Content teams to develop SEO-optimized product, solution, industry, comparison, and thought leadership content. 
• Collaborate with Demand Generation, Product, Engineering, Design, PR, and Regional Marketing teams to ensure every major campaign and product launch is optimized for organic discovery. 
• Lead SEO and AI search best practices across content creation and website development. 

Analytics & Optimization

• Define and track KPIs across SEO, AEO, GEO and emerging AI visibility signals. 
• Monitor rankings, organic traffic, AI visibility, citations, engagement, and pipeline contribution. 
• Build executive dashboards and present actionable insights to senior leadership. 
• Continuously test, measure, and optimize strategies to improve performance. 

• 8–12 years of experience in SEO, Organic Growth, or Digital Marketing, with at least 3–5 years in a leadership role. 
• Proven experience developing and scaling SEO strategies for B2B SaaS or enterprise technology companies. 
• Strong understanding of technical SEO, semantic search, structured data, information architecture, and website optimization. 
• Familiarity with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) principles and evolving AI search ecosystems. 
• Experience collaborating with Product, Engineering, and Content teams to implement scalable optimization initiatives. 
• Strong analytical skills with experience translating data into actionable business insights. 
• Excellent stakeholder management, communication, and project management skills. 
• Experience in the CLM platform space or enterprise legal technology space is a plus.

Preferred Skills

• Experience with enterprise CMS platforms and large-scale websites. 
• Knowledge of entity-based SEO, knowledge graphs, and AI search optimization techniques. 
• Familiarity with tools such as Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, Looker Studio, and AI search monitoring platforms. 
• Experience leveraging AI tools and automation to improve SEO workflows and content optimization.