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Lead Associate Brand & Marketing

icon building Company : Tata Power
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Lead Associate Brand & Marketing


Qualification - Master's in Marketing


Experience - 3-4 years


Location - Mumbai


Work Level - ME


 


What are we looking for?



  • 3–4 years of experience in corporate Communication, brand marketing or related roles.

  • Strong understanding of digital marketing, brand management, and AI-driven content tools.

  • Ability to design training programs and conduct market research/analysis.

  • Proactive learner, keen to upskill in emerging trends and technologies.

  • A strategic communicator with a passion for brand building and go-to-market execution.

  • Results-driven individual with a keen eye for detail and market insights to shape impactful communication strategies.


You would be responsible for:



  • Plan and execute go-to-market strategies and launch campaigns to boost brand visibility and market awareness.

  • Utilize AI-generated content to speed up content creation, enhance brand presence, and engage audiences across digital platforms.

  •  Design and implement a structured Electrician Training Program to upskill field electricians on Tata Power EZ Home’s smart energy products, ensuring smooth last-mile adoption.

  • Complete targeted learning programs to strengthen digital and communication skills aligned with industry trends.

  • Develop and maintain a comprehensive Brand Playbook to ensure consistent brand messaging, visual identity, and storytelling across all customer touchpoints.

  • Conduct strategic market immersions to gather insights, evaluate brand presence, and refine marketing strategies based on consumer behaviour and channel effectiveness.

  • Represent the brand at industry and trade events to enhance visibility, foster B2B relationships, and position Tata Power EZ Home as a thought leader.


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About the Company

Tata Power

Tata Power is the largest power company in India focusses on providing best sustainable energy solutions that are shaping the way for India's power & energy needs.

Read more about the company

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