Lead- Communications & Marketing

The position requires a seasoned self-starter who can operate across strategy, stakeholder engagement, program design, and storytelling. You will lead a lean team to build visibility for how entrepreneurship drives systemic economic impact across India.

Key Responsibilities

1. Strategic Branding & Positioning

• Lead narrative building to position the organization as a catalyst for mass entrepreneurship
• Design and execute integrated communication campaigns for key initiatives (e.g., district-level entrepreneurship and women's economic empowerment programs)
• Develop tailored messaging for government, institutional, and partner stakeholders (B2G, B2P)

2. Digital & Content Strategy

• Own and manage the organization's website as a knowledge and storytelling hub
• Drive social media strategy (LinkedIn, YouTube, etc.) to enhance visibility and engagement
• Translate complex data and reports into accessible, high-impact content (posts, videos, insights)
• Design and manage high-quality newsletters for partners and funders

3. Storytelling, Media & Advocacy

• Work with program teams to surface on-ground impact stories of entrepreneurs and MSMEs
• Manage media relationships to drive coverage in business and mainstream press
• Lead communications for events, summits, and roundtables to strengthen thought leadership

4. Stakeholder Management & Operations

• Support senior leadership with communication for public engagements and media interactions
• Develop co-branded communication toolkits for partners
• Lead and mentor a small team, ensuring high-quality and timely delivery
• Manage communications budgets effectively

Required Qualifications & Skills

• 15+ years of experience in communications, marketing, or PR (corporate + social sector preferred)
• Proven ability to build and scale communication functions independently
• Strong digital expertise (CMS, email marketing tools, analytics)
• Ability to translate data into compelling narratives
• Strong stakeholder management and influencing skills
• Excellent writing and editing capabilities across formats
• High agility—comfortable operating across strategy, execution, and problem-solving