Lead Generation Specialist

This role is for one of the Weekday's clients

Min Experience: 1 years

Location: Bengaluru

JobType: full-time

Your Purpose to the Team:

• Drive consistent and sustainable customer acquisition and revenue growth
• Meet or exceed defined MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) targets
• Identify and nurture high-potential leads that convert into valuable business opportunities
• Act as a key bridge between prospective client needs and the organization’s creative or service-based offerings
• Provide valuable market intelligence to support strategic decision-making

What You’ll Own & Drive:

• Proactive Prospect Outreach: Independently generate qualified leads every week through email, cold calling, and social media engagement. Craft compelling pitches to build relationships and secure meetings with key decision-makers
• Lead Generation: Identify, research, and target potential leads across LinkedIn, industry platforms, events, tailored email campaigns, and professional networks
• Target Achievement: Take full ownership of lead generation metrics and consistently meet growth-oriented goals
• Lead Qualification Framework: Utilize a structured system to assess and qualify leads based on key factors like need, budget, timeline, and decision authority
• Market Research: Stay current with industry developments, competitor activity, and market trends to discover new business opportunities
• Cross-functional Collaboration: Work closely with marketing, sales, and creative teams to align lead generation activities with business priorities
• Lead-Nurturing Programs: Create and execute strategic nurturing campaigns to move leads through the funnel using tailored content and timely follow-ups

What We’re Looking For:

• 1–2 years of experience in lead generation, pre-sales, or consulting—ideally within a services or design-oriented organization
• Bachelor’s degree in Business Administration, Marketing, or a related field
• Resilient and persistent communicator who can handle rejection professionally
• Proven success in B2B lead generation with measurable results
• Strong grasp of the B2B buyer journey and decision-making dynamics
• Methodical and data-driven approach to lead targeting and qualification
• Analytical mindset with the ability to assess lead quality and refine outreach strategies
• Proficiency with CRM systems, lead generation tools, MS Office, and Google Suite
• Ability to maintain accurate records and track lead status throughout the sales cycle
• Natural problem solver who can uncover client pain points and effectively position offerings as solutions

Key Skills:

Cold Calling | B2B Lead Generation | Prospecting | CRM Tools | Market Research | Client Qualification | Outreach Campaigns | Funnel Management