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Lead Generation Specialist

icon building Company : Weekday Ai
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Lead Generation Specialist

This role is for one of the Weekday's clients

Min Experience: 1 years

Location: Bengaluru

JobType: full-time

Your Purpose to the Team:

  • Drive consistent and sustainable customer acquisition and revenue growth
  • Meet or exceed defined MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) targets
  • Identify and nurture high-potential leads that convert into valuable business opportunities
  • Act as a key bridge between prospective client needs and the organization’s creative or service-based offerings
  • Provide valuable market intelligence to support strategic decision-making

What You’ll Own & Drive:

  • Proactive Prospect Outreach: Independently generate qualified leads every week through email, cold calling, and social media engagement. Craft compelling pitches to build relationships and secure meetings with key decision-makers
  • Lead Generation: Identify, research, and target potential leads across LinkedIn, industry platforms, events, tailored email campaigns, and professional networks
  • Target Achievement: Take full ownership of lead generation metrics and consistently meet growth-oriented goals
  • Lead Qualification Framework: Utilize a structured system to assess and qualify leads based on key factors like need, budget, timeline, and decision authority
  • Market Research: Stay current with industry developments, competitor activity, and market trends to discover new business opportunities
  • Cross-functional Collaboration: Work closely with marketing, sales, and creative teams to align lead generation activities with business priorities
  • Lead-Nurturing Programs: Create and execute strategic nurturing campaigns to move leads through the funnel using tailored content and timely follow-ups

What We’re Looking For:

  • 1–2 years of experience in lead generation, pre-sales, or consulting—ideally within a services or design-oriented organization
  • Bachelor’s degree in Business Administration, Marketing, or a related field
  • Resilient and persistent communicator who can handle rejection professionally
  • Proven success in B2B lead generation with measurable results
  • Strong grasp of the B2B buyer journey and decision-making dynamics
  • Methodical and data-driven approach to lead targeting and qualification
  • Analytical mindset with the ability to assess lead quality and refine outreach strategies
  • Proficiency with CRM systems, lead generation tools, MS Office, and Google Suite
  • Ability to maintain accurate records and track lead status throughout the sales cycle
  • Natural problem solver who can uncover client pain points and effectively position offerings as solutions

Key Skills:

Cold Calling | B2B Lead Generation | Prospecting | CRM Tools | Market Research | Client Qualification | Outreach Campaigns | Funnel Management

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