Lead Generation Specialist

Key Responsibilities:

• Research and identify potential leads through online sources, databases, and social platforms (e.g., LinkedIn, Apollo, ZoomInfo, etc.)
  

• Generate qualified leads through email campaigns, cold calling, and social media outreach
  

• Maintain and update lead information in CRM systems (e.g., Zoho CRM, HubSpot, Salesforce)
  

• Qualify leads based on defined criteria and pass them to the sales team for further engagement
  

• Collaborate with the marketing team to support demand generation and campaign efforts
  

• Track daily/weekly lead generation metrics and report progress to the sales manager
  

• Stay updated on industry trends and competitor activities to identify new lead opportunities
  

Required Skills & Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field
  

• 1–2 years of experience in lead generation, inside sales, or business development
  

• Strong communication and interpersonal skills
  

• Proficiency with CRM tools (Zoho CRM, HubSpot, or similar)
  

• Good understanding of sales funnels, email marketing tools, and lead nurturing techniques
  

• Ability to meet targets and work independently in a fast-paced environment
  

• Strong analytical and research skills