Base Location: Noida (Extensive Pan-India Travel Required)
Role Overview
We are looking for a high-ownership, execution-first General Manager to drive cross-sell initiatives by working closely with offline business teams and partners across locations. This role is critical in bridging central product and business teams with on-ground leaders, ensuring rapid execution, structured feedback loops, and strong MIS-driven decision making. The role demands significant travel, deep coordination with senior field leaders, and the ability to operate with
an entrepreneurial mindset in ambiguous, fast-moving environments.
Key Responsibilities
● Act as the single-point owner for driving cross-sell initiatives through offline teams across regions
● Travel extensively across cities to work with regional and city heads, align on targets, incentives, and execution plans, and resolve on-ground bottlenecks in real time
● Ensure consistent execution of cross-sell programs across all locations
● Drive adoption of new products through offline channels and identify high-potential locations and teams for scaling
● Build and refine cross-sell playbooks in collaboration with central teams based on field learnings
● Act as the voice of the field by gathering structured feedback from frontline teams and leaders
● Translate qualitative on-ground feedback into clear, actionable inputs for product, operations, and leadership teams
● Build and own robust Excel-based MIS dashboards covering cross-sell performance, location-wise metrics, leader-wise performance, and funnel conversion
● Ensure data accuracy, reporting discipline, and timely business reviews
● Use MIS and insights to drive accountability and course correction
● Work closely with senior offline leaders, product, operations, and analytics teams
● Influence without authority and drive alignment across multiple stakeholders
Candidate Profile
Experience
● 8–14 years of overall experience (flexible for exceptional candidates)
● Strong exposure to field-led or offline businesses with multi-location operations
● Prior experience in startups, founder’s office roles, early-stage ventures, or P&L; ownership is strongly preferred
Mindset & Traits
● Entrepreneurial mindset with strong ownership orientation
● High hunger to grow and visible career ambition
● Comfortable with ambiguity, travel, and on-ground problem solving
● High energy, resilience, and strong bias for action
● Excellent relationship-building skills with senior leaders and field teams
Skills
● Strong Excel skills including MIS creation, dashboards, and analysis
● Structured thinking and clear communication
● Ability to convert unstructured field inputs into actionable business insights
● Comfortable presenting insights and recommendations to senior leadership
What Success Looks Like (12–18 Months)
● Cross-sell becomes a scaled, repeatable growth engine through offline teams
● Clear ownership, execution playbooks, and MIS established across locations
● Strong trust and working relationships built with regional and city leaders
● Field feedback consistently influencing product and business decisions
Why This Role
● High-impact, high-visibility role working closely with leadership
● Opportunity to shape and scale offline × digital cross-sell at a national level
● Ideal for candidates seeking real ownership rather than a desk-bound GM role
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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