Lead Product Owner - Salesforce TPM

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Lead Product Owner – Salesforce TPM (CG Cloud)

Location: Hyderabad, India

Employment Type: Full-Time

Reports To: GTO Application / Portfolio Lead

About the Role

The TPM Product Owner is part of Mattel's Global Technology Organization (GTO) and serves as the strategic product owner for Salesforce Consumer Goods (CG) Cloud Trade Promotion Management (TPM) capabilities.

This role partners closely with Commercial, Sales, Revenue Growth Management (RGM), Finance, Customer Development, and Technology teams to define product strategy, prioritize investments, and maximize business value across the TPM platform.

The Product Owner is responsible for the long-term product roadmap, backlog prioritization, release planning, stakeholder alignment, and continuous improvement of Salesforce TPM capabilities. This role works closely with Development, QA, Salesforce Tech Ops, Release Management, and Commercial Portfolio leadership to ensure solutions are delivered with quality, scalability, and operational readiness.

This is a senior leadership role requiring deep knowledge of Trade Promotion Management processes, enterprise application delivery, Agile product management, and commercial business operations.

Key Responsibilities

Product Strategy & Roadmap

• Own the Salesforce Consumer Goods Cloud TPM product roadmap and long-term product vision.
• Partner with Commercial leadership to align technology investments with business priorities.
• Define strategic product objectives that improve trade planning, execution, and financial performance.
• Identify opportunities to improve business processes through technology innovation and automation.
• Evaluate new Salesforce capabilities and emerging technologies to drive continuous product evolution.

Product Ownership & Backlog Management

• Own and prioritize the product backlog based on business value, operational priorities, technical dependencies, and risk.
• Define epics, features, user stories, and acceptance criteria for development teams.
• Balance strategic initiatives, production support, technical debt, compliance requirements, and operational improvements.
• Partner with Solution Delivery teams to ensure backlog readiness for sprint planning.
• Continuously refine priorities based on changing business needs.

Commercial Process Leadership

Serve as the technology product owner for capabilities including:

• Trade Promotion Planning
• Customer Planning
• Key Account Management (KAM)
• Promotion Execution
• Trade Fund Management
• Claims Management
• Settlement & Financial Reconciliation
• Promotion Effectiveness
• Retail Execution
• Customer Performance Analytics
• Reporting and Dashboards

Partner with business stakeholders to optimize commercial processes and improve user adoption across these capabilities.

Release Planning & Delivery

• Participate in portfolio planning and release planning activities.
• Define business priorities for upcoming releases.
• Support User Acceptance Testing (UAT).
• Ensure business readiness before production deployments.
• Participate in release validation and hypercare activities.
• Approve completed features prior to production deployment.

Operational Excellence

Partner with the Salesforce Tech Ops team to:

• Prioritize production issues.
• Review root cause analyses.
• Drive continuous platform improvements.
• Improve operational KPIs.
• Optimize platform adoption.
• Enhance business processes through automation.

Stakeholder Management

• Serve as the primary technology liaison for TPM capabilities.
• Facilitate roadmap reviews with executive leadership.
• Communicate release plans, priorities, and product strategy.
• Build consensus across multiple business functions.
• Drive adoption of new platform capabilities.

Product Governance & Continuous Improvement

• Establish product governance practices.
• Measure product success through KPIs and business outcomes.
• Evaluate enhancement requests against strategic priorities.
• Drive continuous improvement across product management processes.
• Ensure compliance with enterprise governance and SOX requirements.

Required Qualifications

• Bachelor's degree in Business, Computer Science, Information Systems, Finance, or related field.
• 10+ years of experience supporting enterprise commercial applications.
• Minimum 5 years serving as a Product Owner, Product Manager, or senior Business Systems Lead.
• Deep expertise in Salesforce Consumer Goods Cloud and Trade Promotion Management.
• Strong understanding of commercial business processes including:
  • Trade Promotion Management
  • Revenue Growth Management
  • Customer Planning
  • Trade Funds
  • Claims
  • Promotion Execution
  • Financial Settlement
• Experience managing Agile product backlogs and product roadmaps.
• Strong understanding of Agile, Scrum, and SAFe delivery methodologies.
• Experience working with globally distributed delivery teams.
• Strong analytical, communication, and stakeholder management skills.
• Demonstrated ability to influence executive and senior business leaders.
• Experience supporting enterprise-scale Salesforce implementations.

Preferred Qualifications

• Salesforce Consumer Goods Cloud Accredited Professional certification.
• Salesforce Administrator certification.
• Certified Scrum Product Owner (CSPO), SAFe Product Owner/Product Manager (POPM), or equivalent Agile certification.
• Experience with Jira, Azure DevOps, or similar Agile management tools.
• Experience working with enterprise integrations, APIs, and commercial data platforms.
• Knowledge of ITIL, release management, and application lifecycle management.
• Experience supporting global Consumer Goods organizations.
• Familiarity with SOX, governance, and compliance requirements.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.



How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.



Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:

The Culture at Mattel

Corporate Philanthropy