Lead - Programmatic

Job Role: Lead – Programmatic Business

Location: Chennai

Key Responsibilities:

• Plan, execute, and optimize The Hindu Group’s Ad Inventory.

• Manage Programmatic and Network Monetization for all Digital Sites, Android & iOS apps.

• Manage relationships with existing ad networks and SSP Partners and onboard new ones.

• Collaborate with cross-functional teams to ensure seamless execution of multiple campaigns.

• Ensure timely, accurate, and successful delivery in full of all campaign components, right from creative QC, technical adjustments to the final delivery in full.

• Act largely as L2 support for the Ad Ops team. Also, provide inputs to the team on campaign goals, approaches, and best methods.

• Conduct full analysis of campaign performance, optimizations, issues, etc.

• Closely monitor marketplace trends to surface new opportunities for growth. Present findings to internal stakeholders and recommend action.

Desired Skills:

• Minimum 5 years’ experience in Programmatic Advertising.

• An in depth understanding of ad tech and emerging technologies.

• Programmatic Strategy: Support the selection, deployment, and usage of programmatic technology (across DSP, SSP, Viewability etc.)

• Expertise in online advertising platforms and analytics tools for online channels (DV360, Google Campaign Manager, YouTube, Google Analytics, Adform etc.)

• A good understanding of the programmatic supply side and demand side ecosystem including DSPs, SSPs, ad exchanges, Ad Networks, DMPs etc.

• Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) will be a plus.

• Strong sense of ownership.

Interested candidates may forward their resume indicating their Current CTC / Expected CTC and notice period : [email protected] / [email protected]

Regards,

HR Team