Lead / Senior Manager Brand Solutions & Content Integrations

Location: Head Office, Bhubaneswar

Experience
Required: 6–10 Years

Industry:
Television / OTT / Digital Media

Role Overview

We are seeking an innovative strategist to act as
the critical bridge between our clients' marketing objectives and our premium
content capabilities. In this role, you will lead high -impact brand
integrations across Television, Digital, OTT, and special IPs. The ideal
candidate combines a deep understanding of media sales with exceptional
storytelling skills to build scalable branded properties, drive premium
monetization, and deliver long -term revenue growth.

Key Responsibilities

1. Strategic IP & Content Monetization

•  Lead innovative, in -content brand integrations
  across Television, Digital, OTT, and special IPs.
  
•  Develop sponsored storytelling formats and
  advertiser -led content ecosystems designed for premium monetization.
  
•  Build scalable branded properties that seamlessly
  combine deep audience engagement with long -term revenue growth.
  
•  Design bespoke sponsor integration frameworks
  tailored for cultural IPs, entertainment formats, devotional content, and
  special events.
  
•  Create multi -layered monetization opportunities
  that span across TV, OTT, digital, and on -ground ecosystems.
  

2. Pitching & Revenue Conversion

•  Partner closely with front -line Sales teams to
  decode client briefs and architect revenue -focused, data -driven content
  solutions.
  
•  Architect comprehensive pitch decks and support
  client pitches with bespoke sponsorship proposals and premium integration
  presentations.
  
•  Serve as the subject matter expert during meetings
  with CMOs, brand managers, and media buying agencies.
  
•  Drive the closure of branded partnerships through
  innovative, cross -platform monetization ideas and strategic packaging.
  

3. Cross -Functional Execution

•  Collaborate seamlessly with Programming, Creative,
  Digital, Production, and Marketing teams to ensure flawless end -to -end
  execution.
  
•  Ensure that all brand integrations are organically
  embedded within content narratives, avoiding forced or disruptive placements.
  
•  Maintain a rigorous balance between top -tier
  editorial quality and the client's commercial objectives.
  

4.Campaign
Management

• Oversee the end -to -end lifecycle of brand
  campaigns, from the initial brief to final delivery.  
  
• Monitor daily campaign progress, working with the
  performance teams to optimize reach, engagement, and media mix during live
  campaigns.  
  
• Deliver comprehensive post -campaign evaluation
  reports (Quarterly Business Reviews), highlighting success metrics, learnings,
  and avenues for scaling the partnership.  
  

Requirements

Qualifications & Key Skills

Experience: 6 to 10 years of proven experience in
brand solutions, content marketing, media planning, or ad sales strategy within
a TV network, OTT platform, media publisher, or integrated agency.

Academics: MBA with a specialisation in Product
Management, Advertising, or Communication Strategy.

Ecosystem Expertise: Strong, holistic understanding
of media sales, brand marketing, television programming, and digital/OTT
ecosystems.

Commercial & Creative Acumen: A creative
thinker with sharp commercial understanding, capable of balancing revenue
targets with compelling audience insights.

Core Competencies: Excellent storytelling,
presentation, client servicing, and revenue -conversion capabilities. High
proficiency in project management and navigating complex, multi -stakeholder
campaigns.