Organic Growth, AEO & GEO StrategyOwn the end-to-end SEO strategy to drive sustained organic traffic, high-intent acquisition, and conversion-led growth
Define and execute keyword strategies across product, transactional, editorial, and programmatic journeys
Lead AEO (Answer Engine Optimization) efforts to improve visibility across AI assistants, featured answers, and conversational search
Drive GEO (Generative Engine Optimization) to ensure Zolve content and product pages are discoverable, cited, and referenced across AI-powered platforms and LLM-based search experiences
Identify organic growth opportunities across geographies, products, and customer segments
Technical SEO & Platform ReadinessLead technical SEO initiatives including site architecture, crawlability, indexing, structured data, Core Web Vitals, and performance
Partner with Engineering and Product teams to embed SEO, AEO, and GEO best practices into development workflows
Ensure SEO and AI-search readiness for new product launches, features, and international expansion
Content, Intent & Conversion OptimizationCollaborate with Content, Design, and Product teams to build SEO- and AI-optimized content strategies
Optimize landing pages and funnels to improve organic conversion rates, engagement, and downstream revenue impact
Balance traffic scale with search intent quality, AI visibility, and business outcomes
Team Leadership & Capability BuildingBuild, manage, and mentor a team of SEO specialists and agency partners
Set clear goals, KPIs, and execution playbooks covering SEO, AEO, and GEO
Drive accountability, experimentation, and best-practice adoption across the SEO functions.
Analytics, Insights & ReportingOwn SEO and AI-discovery performance dashboards and regular reporting to leadership
Track and optimize metrics including organic traffic growth, Top 10 keyword rankings, AI answer visibility, citations, and organic conversion rates
Translate search and AI-discovery data into clear business insights and product recommendations
|