LinkedIn Digital Marketing Expert

Requirements

• Design, deploy, and optimize highly targeted LinkedIn Paid Ad campaigns.
  
• Allocate and manage ad budgets efficiently to maximize Return on Ad Spend (ROAS).
  
• Conduct strict A/B testing on ad creatives, copy, landing pages, and audience segments.
  
• Build advanced target segments using LinkedIn Insight Tag website demographics, account-based marketing (ABM) lists, and lookalikes.
  

• Own the content calendar for our LinkedIn Company Page.
  
• Write compelling B2B copy, text posts, image carousels, and video outlines.
  
• Ghostwrite thought-leadership content for executive team profiles to expand organic reach.
  
• Foster community engagement by actively monitoring and replying to comments and direct messages.
  

• Track critical performance indicators (KPIs) including CTR, CPC, CPL, and conversion rates.
  
• Translate raw LinkedIn Campaign Manager metrics into actionable business growth insights.
  
• Build comprehensive monthly performance reports for senior stakeholders.
  
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• Required Skills & Qualifications
  
• Experience: Minimum of 3+ years of dedicated experience running B2B LinkedIn marketing campaigns.
  
• Platform Mastery: Deep technical knowledge of LinkedIn Campaign Manager, Sales Navigator, and the LinkedIn Insight Tag.
  
• Lead Generation: Proven track record of leveraging LinkedIn for pipeline generation and customer acquisition.
  
• Analytical Mindset: Proficiency with web tracking tools like Google Analytics to measure downstream conversion funnels.
  
• Communication: Exceptional English copywriting and verbal presentation skills.
  
• Education: Bachelor’s degree in Marketing, Communications, Business, or equivalent hands-on portfolio experience.
  

• Official LinkedIn Certified Marketing Insider or LinkedIn Marketing Strategy credentials.
  
• Familiarity with Customer Relationship Management (CRM) and automation tools like HubSpot or Salesforce.
  
• Basic graphic design or video editing skills using tools like Canva to quickly iterate on ad creatives.