Lotus Interworks - Email Marketing Specialist - B2B

Key Responsibilities:

- Develop and execute strategic email marketing campaigns tailored to the US B2B market, driving lead generation and prospect nurturing.

- Possess a deep understanding of email marketing best practices, deliverability factors, and CAN-SPAM compliance to ensure optimal campaign performance.

- Leverage your expertise in email marketing platforms like Mailchimp, Constant Contact, or HubSpot to create engaging and effective email content.

- Integrate email marketing platforms with your CRM system to seamlessly track campaign performance and optimize strategies.

- Continuously analyze campaign data to identify areas for improvement and maximize ROI (Return on Investment).

- Stay up-to-date on the latest trends and innovations in B2B email marketing to maintain a competitive edge.

Required Qualifications:

- Minimum of 3 years of experience in B2B email marketing, with a demonstrably successful track record in the US market.

- Strong understanding of email marketing best practices, deliverability factors, and CAN-SPAM compliance regulations.

- Proven ability to develop and execute strategic email marketing campaigns that generate leads and nurture prospects.

- Expertise in using email marketing automation platforms like Mailchimp, Constant Contact, or HubSpot.

- Experience integrating email marketing platforms with CRM systems for streamlined campaign management and performance tracking.

- Excellent analytical skills with the ability to interpret data and optimize campaign performance.

- Strong communication and writing skills to craft compelling and persuasive email copy