Manager — Brand & Communications

About Duratuf

We're an industrial safety company in Kolkata, with our own office and warehouse in the UAE.

Our equipment keeps workers safe at 4,142+ customers across 65+ countries â€” when it works, someone gets to go home to their family.

We're on our way to 10,000 protected workplaces by 2035

We're in the middle of a rebrand — shifting from being seen as a rubber manufacturer to a safety solutions company. Today there's no brand book, no brand architecture, and no version control on anything. You'd build all of it, and then hold the line on it.

• Build the brand books for our corporate brand and our platform brand

• Define the brand architecture across corporate, product and platform brands, with trademark work coordinated through our counsel

• Relaunch our main website on the new brand system

• Build one versioned collateral system — packaging and labelling, sales decks, employee decks, social

• Build sales and channel partner enablement material that sellers actually use

Requirements

• You have personally built a brand system in a technical or industrial B2B business, written the rules, not just applied someone else's

• You have led a website relaunch tied to a repositioning, and you know what happened to enquiry volume through it

• You can brief and edit other people's work to a standard, not only make it yourself or only approve it

• You are comfortable saying no to a senior person about a claim, and explaining why

Benefits

Why Join Duratuf?

• Work that matters A mission you can point to without a slide.
  


• Global exposure without leaving Kolkata 65+ markets, with our own UAE entity.
  


• AI-first, genuinely A paid Claude account from Day 1. AI on every req.
  


• Discipline, not chaos We run on Scaling Up: quarterly priorities, weekly rhythms.
  


• You build it The engine you create becomes the backbone of a much bigger team.
  

We Hire on Values, Not Just Skill

Disciplined Execution Â· Us Before I Â· Result Oriented Â· Inclusive Collaboration Â· Always Innovating Numbers that Matter

How We Hire

Simple, fair, and fast:

First call → Detailed interview with the CEO → Values conversation → Reference checks

Every candidate hears back at every stage.

Apply — let's talk.