Manager – Content & Brand

Manager – Content & Brand

• Own and drive brand positioning and messaging across all touchpoints
  




• Develop and execute a comprehensive content strategy aligned with business and sales goals
  




• Create high-impact sales enablement materials (pitch decks, collaterals, outreach content)
  




• Lead website content and performance optimization to drive inbound growth
  




• Execute multi-channel campaigns across digital platforms (website, social, email, ads)
  




• Drive SEO and content optimization initiatives to improve visibility and engagement
  




• Support outbound teams with credible, industry-focused content for prospecting and nurturing
  




• Build and manage channel partner marketing kits and co-branded campaigns
  




• Ensure consistency, quality, and alignment of all brand communications
  




• Manage and collaborate with writers, designers, and external agencies
  

Requirements

Success Metrics (What Success Looks Like)

• Brand Alignment: ≥90% consistency in messaging across all content and channels
  




• Sales Enablement: ≥80% adoption of content by sales teams with improved response and conversion rates
  




• Inbound Growth: Measurable increase in website traffic, engagement, and lead generation
  




• Digital Impact: Improved engagement and inbound inquiries through targeted campaigns
  




• Partner Enablement: Strong adoption of partner marketing assets contributing to pipeline
  




• Revenue Contribution: Content-driven impact on pipeline growth, conversion rates, and deal velocity
  

• Strong expertise in content strategy and editorial planning
  


• Proven experience in brand positioning and storytelling
  


• Hands-on experience with multi-channel content execution (web, social, email, ads)
  


• Solid understanding of SEO and content optimization
  


• Experience in campaign planning and execution
  

• Familiarity with CMS platforms, SEO tools, and analytics tools
  

• Strong ownership mindset towards brand and messaging
  


• High attention to detail and quality
  


• Ability to think creatively while aligning with business goals
  


• Strong execution speed and responsiveness
  


• Structured and organized approach to planning
  

• Experience managing content teams, freelancers, or agencies
  


• Strong cross-functional collaboration with Sales and Product teams
  


• Ability to provide clear briefs, direction, and feedback
  

Benefits