Manager - Ad Sales

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

Function brief:
Ad-Sales enables Brands either directly or through large Marketing agencies to leverage PhonePe’s strength of User reach (230Mn+ Monthly Active User base), Scale (7Bn+ App opens) and Engagement (40+ visits per month) to drive their Brand Marketing & Performance Marketing Objectives.

Agency Ad sales – Sales team work directly with large and mid-scale marketing agencies that work across advertisers & industries.

Responsibilities:
● Build and scale agency business from grounds-up to gain larger spends within the marketing budgets of large marketing agencies in India
● End to end ownership of the agencies across Revenue, Relationships, Commercials and Team.
● Establish strong relationships with leadership stakeholders across Digital heads, Account heads, Regional heads of all agencies for the specific region
● Build strong 1:1 relationship with agency personnels to scope and understand the spends across objectives, channels, and scope potential for PhonePe Ads
● Drive awareness for PhonePe Ads offerings within the agencies through roadshows, workshops, events and account in-depth discussions
● Deliver on the revenue target by establishing business development rigors, Agency performance governance & ; feedback loops for product on outcomes delivered & scope of further business.
● Handle outbound sales (hard/push sales) according to the business needs to penetrate the new accounts and new business lines deeper
● Collaborate within Agencies to ensure inflow of campaign briefs from the key accounts and various industries to gain larger spend share from the Agency
● Create JBP structures for large agencies and identify and accelerate business for mid &; small agencies
● Coach &; Mentor the team and track them to success on the Agency performance parameters
● Work with internal stakeholders across Campaign Management to improve campaign management efficiencies for Agency business
● Ideate on creative ideas, product ideas, new opportunities & be the voice of external business landscape internally

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)